Application of Linear Programming in Optimising Student Outreach for Coaching Institutes Operating in Delhi NCR

One of the major modes of approaching the target market segment for any enterprise in order to inform the prospective customers about their products, services and of their existence is through apt advertising. In today’s scenario of extreme competition, every organization is struggling to be the apple of the eye of its customers. This attention-grabbing scheme of advertising thus becomes one of the most successful yet the costliest approach of all. Therefore, the purpose of every advertising campaign is to achieve the maximum attention within the limited budget afforded by the enterprise. Coaching industry in India is growing at par and amidst this extreme competition it is important for institutes to gain the attention of students through good advertising campaigns. Many small or medium coaching institutes are fast emerging, for them to achieve the cost to benefit relationship of such advertising campaign is the main motive. Linear programming techniques can contribute enormously towards the effective allocation of funds to different types of advertising methods for a coaching institute. This paper uses Linear Programming technique to devise an effective advertising mix to be used by a coaching institute to ensure optimum outreach of customers by the institute within the quantitative boundaries of the organization.