Research Journal of Pharmacognosy and Phytochemistry

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Alternative Medicine:An Introduction and Market Potential


Affiliations
1 Anand College of Pharmacy, U.P. Technical University, AEC Campus, Keetham, NH-2, Delhi-Agra Highway, Agra, U.P, 282007, India
2 Anand College of Pharmacy, U.P. Technical University, AEC Campus, Keetham, NH-2, Delhi-Agra highway, Agra, U.P, PIN-282007, India
3 Dept. of Pharm. Sciences, C.S.J.M. University, Kanpur, India
4 Sanofi Avantis, Jalandhar, India
     

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The objective of this paper is to discuss the different aspects of alternative medicine. In India, diverse systems of medicine are official and professionalized as to their service in education and research. The term alternative medicine, as used in the modern Western world, encompasses any healing practice "that does not fall within the realm of conventional medicine. Alternative medicine spans the range of practices, from home remedies to manufactured products, from patient self-treatment to care by a skilled practitioner, from efficacious to potentially dangerous. Although alternative medicine encompasses a very broad range of practices, the area of most interest to pharmacy practitioners is herbal medicine. The present article reviews introduction of alternative medicines and their different categories, their practices, herbal medicine and their potential in Indian market.

Keywords

Alternative Medicine, CAM, Herbal Medicine, Herbal Potential.
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  • Alternative Medicine:An Introduction and Market Potential

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Authors

Antesh K. Jha
Anand College of Pharmacy, U.P. Technical University, AEC Campus, Keetham, NH-2, Delhi-Agra Highway, Agra, U.P, 282007, India
Pankaj Verma
Anand College of Pharmacy, U.P. Technical University, AEC Campus, Keetham, NH-2, Delhi-Agra highway, Agra, U.P, PIN-282007, India
Mahesh Prasad
Anand College of Pharmacy, U.P. Technical University, AEC Campus, Keetham, NH-2, Delhi-Agra highway, Agra, U.P, PIN-282007, India
Nikhil K. Sachan
Dept. of Pharm. Sciences, C.S.J.M. University, Kanpur, India
Kumar Gautam
Sanofi Avantis, Jalandhar, India

Abstract


The objective of this paper is to discuss the different aspects of alternative medicine. In India, diverse systems of medicine are official and professionalized as to their service in education and research. The term alternative medicine, as used in the modern Western world, encompasses any healing practice "that does not fall within the realm of conventional medicine. Alternative medicine spans the range of practices, from home remedies to manufactured products, from patient self-treatment to care by a skilled practitioner, from efficacious to potentially dangerous. Although alternative medicine encompasses a very broad range of practices, the area of most interest to pharmacy practitioners is herbal medicine. The present article reviews introduction of alternative medicines and their different categories, their practices, herbal medicine and their potential in Indian market.

Keywords


Alternative Medicine, CAM, Herbal Medicine, Herbal Potential.