SFIMAR Research Review

Open Access Open Access  Restricted Access Subscription or Fee Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription or Fee Access

Brand Building and Brand Loyalty for Airlines Companies: Case Study of Indigo Airline


Affiliations
1 Mithibai College, Mumbai, India
     

   Subscribe/Renew Journal


Airlines industry is a growing industry. India's intrinsic favour a robust aviation sector. Indian airlines are a big market for Airbus and Boeing. Airbus released a report saying that over the next 15 years, Indian carriers will need to add substantially more aircrafts to their fleet than they currently do. Every player in the aviation industry aims at increasing its market share and serving customers better to enhance their business. The present study is taken with the objective to analyse brand building and brand equity of Indigo Airlines.
User
Subscription Login to verify subscription
Notifications
Font Size

Abstract Views: 428

PDF Views: 0




  • Brand Building and Brand Loyalty for Airlines Companies: Case Study of Indigo Airline

Abstract Views: 428  |  PDF Views: 0

Authors

Parag Ajagaonkar
Mithibai College, Mumbai, India
Ritu Vashisht
Mithibai College, Mumbai, India

Abstract


Airlines industry is a growing industry. India's intrinsic favour a robust aviation sector. Indian airlines are a big market for Airbus and Boeing. Airbus released a report saying that over the next 15 years, Indian carriers will need to add substantially more aircrafts to their fleet than they currently do. Every player in the aviation industry aims at increasing its market share and serving customers better to enhance their business. The present study is taken with the objective to analyse brand building and brand equity of Indigo Airlines.