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Retail Management and Analysis of Consumer Behaviour of Youth in Mumbai: A Case Study on Shoppers Stop


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1 Niranjana Majithia College of Commerce, M.G Road, Kandivali (West), India
     

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Retailing came down from the West and spread over almost all countries of the world. Technological changes and E-commerce made the retail business more organized. Kind of shopping that people undertake has changed. In a busy world people are constrained by time and patience. Easy and quick availability of everything at one place is what they look out for. This attitude kills their worries, saves time and energy. This study focuses on aspects of retail management and consumer behaviour at one of the departmental retail mall, the Shoppers Stop. Study gives brief overview of behaviour/buying pattern of youth toward shopping malls.

Keywords

Retail, Consumer Behaviour, Shoppers Stop.
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Abstract Views: 282

PDF Views: 1




  • Retail Management and Analysis of Consumer Behaviour of Youth in Mumbai: A Case Study on Shoppers Stop

Abstract Views: 282  |  PDF Views: 1

Authors

Reshma A. Vaja
Niranjana Majithia College of Commerce, M.G Road, Kandivali (West), India

Abstract


Retailing came down from the West and spread over almost all countries of the world. Technological changes and E-commerce made the retail business more organized. Kind of shopping that people undertake has changed. In a busy world people are constrained by time and patience. Easy and quick availability of everything at one place is what they look out for. This attitude kills their worries, saves time and energy. This study focuses on aspects of retail management and consumer behaviour at one of the departmental retail mall, the Shoppers Stop. Study gives brief overview of behaviour/buying pattern of youth toward shopping malls.

Keywords


Retail, Consumer Behaviour, Shoppers Stop.

References