SFIMAR Research Review

Open Access Open Access  Restricted Access Subscription or Fee Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription or Fee Access

Analytical Study of Consumer Buying Behavior Towards Online Food Delivery Channels


Affiliations
1 Anna Leela College of Commerce and Economics, India
2 Shobha Jayaram Shetty College for BMS Research Scholar, University of Mumbai, India
     

   Subscribe/Renew Journal


With the growth in ecommerce and its resultant revolution in the economy, the dimensions and nature of online trade and business have changed and increased by leaps and bounds in the present time. The present scenario reflects the adoption of online platforms for all the core activities of the business. The quick service restaurants were mainly responsible for the adoption of online food order system and as a consequence, the larger section of food business which were facing limitations in dispatching the delivery, this shortcoming became the opportunity for online food delivery companies like swiggy and zomato and they started practice of delivering food by connecting the large range of restaurants which lacked the delivery wing and the customer who want to order food anytime, anywhere and from any place. The new concept ATF i.e. Any time food from anywhere came into operation as online operations with respect to order placing has begun. The present study highlights the buying behavior and usage rate of food after the use of online order system and also examine the perception of customers towards it.

Keywords

Online Food Delivery System, Customer Preference, Swiggy, Zomato.
User
Subscription Login to verify subscription
Notifications
Font Size

  • VarshaChavan, PriyaJadhav, SnehalKorade, PriyankaTeli, (2015) " Implementing Customizable Online Food Ordering System Using Web Based Application", International Journal of Innovative Science, Engineering Technology(IJISET).

  • ReshamShinde, Priyanka Thakare, Neha Dhomne, Sushmita Sarkar,(2014) "Design and Implementation of Digital dining in Restaurants using Android", International Journal of Advance Research in Computer Science and Management Studies.

  • Taylor's Business School(2014) outsourcing to online food delivery services: perspective of F&B, Journal of Internet Banking and Commerce, vol. 22, no. 2

  • Dashaputre, Madhukar, S., A study of the growth of internet marketing in Indian scenario. Availablefrom : http://hdl.handle.net/10603/3429

  • Gue, L. (2011). A Research on influencing factors of consumer purchasing behaviours in cyberspace. International Journal of marketing studies Vol. 3, No. 3; Available from: www.ccenet.org/ijms.

  • S.L. Gupta, Retailing and E-tailing, International Book house Pvt Ltd, 2011, New Delhi 7. Dr G.S Sood, HungyoYurreiken, Anil Kumar, ECommerce and Consumer Interests- challenges and interests, Raj Publications, 2015, New Delhi.


Abstract Views: 240

PDF Views: 1




  • Analytical Study of Consumer Buying Behavior Towards Online Food Delivery Channels

Abstract Views: 240  |  PDF Views: 1

Authors

Kiran Menghani
Anna Leela College of Commerce and Economics, India
Kashinath Mishra
Shobha Jayaram Shetty College for BMS Research Scholar, University of Mumbai, India

Abstract


With the growth in ecommerce and its resultant revolution in the economy, the dimensions and nature of online trade and business have changed and increased by leaps and bounds in the present time. The present scenario reflects the adoption of online platforms for all the core activities of the business. The quick service restaurants were mainly responsible for the adoption of online food order system and as a consequence, the larger section of food business which were facing limitations in dispatching the delivery, this shortcoming became the opportunity for online food delivery companies like swiggy and zomato and they started practice of delivering food by connecting the large range of restaurants which lacked the delivery wing and the customer who want to order food anytime, anywhere and from any place. The new concept ATF i.e. Any time food from anywhere came into operation as online operations with respect to order placing has begun. The present study highlights the buying behavior and usage rate of food after the use of online order system and also examine the perception of customers towards it.

Keywords


Online Food Delivery System, Customer Preference, Swiggy, Zomato.

References