TIMSR Journal of Management Research

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Hindi Film Songs-An innovative approach of Consumer Behaviour


Affiliations
1 MET Institute of Management, India
 

Films in India tend to play a role in people's lives. It may not have been determined if films have a larger impact on the Indian Society or the later has on the former. The current study is exploratory in nature. It identifies few new and innovative ways to facilitate the study of Consumer Behaviour. Hindi Film songs, being one of them.Three Hindi film songs of three different eras will be reviewed. Using content analysis techniques, the lyrics of these songs will be analysed. The analysis aims at indicating traits of Consumers of the respective generation. The study may be useful in understanding likely Consumer Behaviour of respective generations based on an innovative technique.

Keywords

Hindi Film Songs, Consumer Behaviour, Generation, Innovative Technique.
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Abstract Views: 291

PDF Views: 104




  • Hindi Film Songs-An innovative approach of Consumer Behaviour

Abstract Views: 291  |  PDF Views: 104

Authors

Pallavi K. Mhatre
MET Institute of Management, India

Abstract


Films in India tend to play a role in people's lives. It may not have been determined if films have a larger impact on the Indian Society or the later has on the former. The current study is exploratory in nature. It identifies few new and innovative ways to facilitate the study of Consumer Behaviour. Hindi Film songs, being one of them.Three Hindi film songs of three different eras will be reviewed. Using content analysis techniques, the lyrics of these songs will be analysed. The analysis aims at indicating traits of Consumers of the respective generation. The study may be useful in understanding likely Consumer Behaviour of respective generations based on an innovative technique.

Keywords


Hindi Film Songs, Consumer Behaviour, Generation, Innovative Technique.

References