![Open Access](https://i-scholar.in/lib/pkp/templates/images/icons/fulltextgreen.png)
![Restricted Access](https://i-scholar.in/lib/pkp/templates/images/icons/fulltextred.png)
Hindi Film Songs-An innovative approach of Consumer Behaviour
Films in India tend to play a role in people's lives. It may not have been determined if films have a larger impact on the Indian Society or the later has on the former. The current study is exploratory in nature. It identifies few new and innovative ways to facilitate the study of Consumer Behaviour. Hindi Film songs, being one of them.Three Hindi film songs of three different eras will be reviewed. Using content analysis techniques, the lyrics of these songs will be analysed. The analysis aims at indicating traits of Consumers of the respective generation. The study may be useful in understanding likely Consumer Behaviour of respective generations based on an innovative technique.
Keywords
Hindi Film Songs, Consumer Behaviour, Generation, Innovative Technique.
User
Font Size
Information
- Akanksha Mishra, H. K. (2015). ‘Be Everything You Love’ says Peter England in the latest campaign by DDB Mudra South and East. Mumbai: DDB Mudra.
- Jindal, V. (2013, April 18). https://www.quora.com/What-has-been-the-impact-offilms- on-indian-society. Retrieved March 10, 2016, from www.quora.com: https:// www.quora.com/What-has-been-the-impact-of-films-on-indian-society
- Morcom, A. (2007). Hindi Film Songs and the Cinema. Hamshire: Ashgate Publishing.
- Philip Kotler, K. L. (2013). Marketing Management, A Soth Asian Perspective. New Delhi: Dorling Kindersley (India) Pvt. Ltd. .
- Prasad, B. D. (2010). Content Analysis A method in Social Science Research. CSS, 1-20.
- Rai, N. (2013). Impact of Advertising on Consumer Behaviour with reference to Consumer Durables. International Journal of Management Research and Business Strategy, 74-79.
- http://libweb.surrey.ac.uk/library/skills/Introduction%20to%20Research%20and%20Managing%20Information%20Leicester/page_74.htm (as seen on March 21, 2016)
- https://books.google.co.in/books?hl=en&lr=&id=kfVdxiSm-aYC&oi=fnd&pg=PR7&dq=hindi+film+songs+and+its+impact+on+consumers&ots=yUZDhik5DN&sig=htdVAc13q042ifEGTn7dTqBtHLk#v=snippet&q=study%20%20consumers&f=false (as seen on March 28, 2016)
- http://www.adageindia.in/marketing/cmo-strategy/for-peter-england-way-tosuccess-is-to-be-what-one-loves/articleshow/49762324.cms (as seen on March 29, 2016)
- http://www.campaignbrief.com/asia/2015/11/be-everything-you-love-says-pe.html (as seen on March 27, 2016)
![](https://i-scholar.in/public/site/images/abstractview.png)
Abstract Views: 292
![](https://i-scholar.in/public/site/images/pdfview.png)
PDF Views: 104