A Study of Consumer Preferences and Satisfaction for Pre Owned Cars in Pune City

Purpose: The study was conducted to analyze the consumer preference while buying a pre owned car and to study the customer satisfaction for various factors related to purchase decision.

Design : A descriptive study in Pune city was conducted using sample of 600 pre owned car customers and aspirants. Snow ball sampling techniques was used to contact pre owned car customers and aspirants.

Findings : Descriptive statistical analysis based on the ratings revealed customer give more preference to Economic factor, Information&Promotions factor and Test drive experience. There exists a difference for importance given to various factors influencing pre owned car buying decision between pre owned car customers and aspirants.