Perception of Job Seekers towards Naukri.com as an Online Job Seeking Avenue

With a purpose to broaden the research on online consumer behavior, w.r.t. online employment search sources viz. commercial job web sites (job portals), this paper investigates the influence (relation) of identified factors on job seekers, interacting / transacting with Naukri.com.,as online job seeking avenue. Through univariate, bivariate and multivariate analysis carried out through factor analysisby using IBM SPSS AMOS the paper found out the relationships (strength and direction) among the variables under study. Results of the study may be useful for Naukri.com to successfully deliver offerings in the market place, to appreciate and correct perceptions of job seekers interacting / transacting with naukri.com, to discover job seekers' attitudes by understanding how job seekers psychologically engage with the portal, how job seekers acquire, evaluate and use job search information as well as job search experiences and how job seekers make decisions to spend their available resources (time, money, effort) while employing the Naukri.com as job seeking avenue.