A Study on Marketing Problems Faced by MSMEs with Reference to Product Variable

Ithe contribution of the MSMEs in India is very much important in the economic development of a country. Marketing is a total system of business activities designed to plan, price, promote and distribute want satisfying products to target markets in order to achieve organizational objectives. A small entrepreneur should give serious thoughts on production policies. The economic progress of a small unit depends on the consumer satisfaction and, therefore, a constant vigil must be kept on the changing taste of customers, and the entrepreneur must make a rational decision about product line vis-a-vis product variable.