The Influence of Decision Maker's Characteristics on Export Marketing Performance

The importance of the influence of the decision maker's characteristics on the export marketing performance is recognised in India, but the field has been under research in the context of Indian manufacturing sector. To this effect, the present study therefore focused on the determination of the extent of the relationship between these variables. A causal and non-contrived survey research design and paradigm triangulation design study was conducted. The findings revealed that there was a strong influence of the firm's decision maker's characteristics on its export marketing performance & decision maker's age, educational qualifications, international experience and language skills exhibited a strong influence on the firm's growth in sales, growth in profits and growth in market share.