A Study of Investment Pattern of Socio Economic Class 'A1'

Targeting customised financial product offerings to various investor segments is a major concern for financial service companies. This article is an effort to identify the investment instruments preferred by the investors belonging to socio-economic class 'A1'. A structured schedule was executed on 30 investors from socio-economic class A1 in Koregaon, a taluka place in Satara District. The study attempts to relate the demographic profile of the sample and its investment patterndemographic and psychographic characteristics.