An Innovative Experiment in Business Education

It is often said that the students learn more by doing than listening. Therefore, there is a need for inventing creative experiments in which will encourage student participation. This research is focused on developing and implementing an innovative real life simulation experiment for imparting business education.

In this experiment, the participants form different enterprises are given a task of manufacturing and marketing name tags for an international convention. Each enterprise is required to creatively design the product and fix its competitive price. The most creative and economic product is selected by the convention committee.

It is concluded that this innovative experiment helps in learning various skills required for business such as : Communication skills, Presentation skills, Analytical skills, Reasoning ability, Research skills, Entrepreneurship skills, Imagination & Creativity Artistic skills, Management skills, Quality of timeliness, Accounting skills, Social Responsibility, Group dynamics, etc.