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The study aims at identifying the reasons behind Why do employees stay with an MSME. This study was conducted on sample of 30 executives working in 15 different MSME's in Vapi, Daman and Valsad region. The reasons for the phenomenon of an employee to continue with an MSME were gauged by finding out their Decision Making Styles and Life Orientation through the inventories developed by Dr. Udai Pareek and Surabhi Purohit.

Keywords

Decision Making, Life Orientation, Retention Decision, MSME.
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