An Analysis of Level of Satisfaction of MSMEs towards the Marketing Assistance Programmes of Government

In order to foster the growth and development of MSMEs, the government tries to control particular types of business activities and prevent large firms from monopolizing industries. Government provides marketing assistance to MSMEs in various forms namely, promotional programmes, regulatory programmes, direct assistance and their level of satisfaction towards the various government schemes. The objective of the present study is to analyse the level of satisfaction of MSMEs towards the marketing assistance programmes of Government. It is found that there is no significant relationship between the categories of enterprises and the level of satisfaction towards the accessibility of assistance provided by the government. lt is also found that there is significant relationship between the categories of enterprises and the level of satisfaction towards the nature of government schemes and amount of assistance. This means that the satisfaction with reference to nature and amount of assistance of government schemes differ with the categories of enterprises. lt is to be appreciated that marketing is the primary responsibility of MSMEs and not that of the government because they are privately owned and the marketing efforts depend essentially on the initiative of the owner manager. The governments can only assist and advice on such matters as quality, product, costing, pricing, promotion and selection of distribution channels. It cannot take up ownership and management. This paper makes it clear that all the assistance programmes provided by the central and state government are utilized by more number of small and medium enterprises. The number of micro units utilizing the government programmes is very low as compared to small and medium units.