In the Effect of CSR on Internal Employee Motivation

The purpose of this paper is to find out the relationship between CSR activities of an organization and Internal Employee motivation. How Corporate Social Responsibility impacts the internal motivation of Employees and to what degree. For the research a survey was administered to around 200 working professionals who were working in organization which were involved in CSR activities. Correlation and Regression analysis using factor analysis was performed on the collected data to test the hypothesis. The responses collected were also analyzed by Gap Analysis, Structural Equation Modelling, and Logistic regression. Research Limitations/Implications: The questionnaire survey was floated to a limited no of working professionals. More research needs to be done to cover organizations in all sectors and around the whole country. This research can also be extended to other countries to increase the scope of the research. Practical Implications: Organizations can use the findings of this study to increase the motivation of the employees by increasing CSR activities and thus increasing the brand image as well as employee motivation.