We'Ken- International Journal of Basic and Applied Sciences

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These days there are several advertisements on T.V. Channels, newspapers and OOH media in India, creating awareness and persuasion of beverage companies, especially IMFL (Indian made foreign liquor). There are in the phase of mineral water, Soda water, etc. Some IMFL companies sponsor various awards and sports events to push their wares.

Keywords

Surrogate, Advertising, Media, Beverage.
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