We'Ken- International Journal of Basic and Applied Sciences

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Health Insurance is one of the fastest growing insurance businesses in India. Its penetration is still very low. Of late number of player's have entered the health insurance business and are offering variety of health insurance products. Preference, choice options, loyalty, satisfaction etc. are a series of marketing issues that dominate the health insurance purchasing decisions of the salaried class. This study tries to analyze such aspects based on a survey of 1000 respondents from the suburb of Kalyan-Dombivali area from Mumbai. The paper provides the framework for the study background and includes things like the study objectives, preliminaries of research design, expected outcome etc.

Keywords

Health Insurance, Kalyan-Dombivali, Salaried Class.
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