ANVESHAK-International Journal of Management

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

University Students' Perspective towards Online Shopping


Affiliations
1 School of Commerce, HNB Garhwal Central University, Srinagar, Garhwal, (UK), India
     

   Subscribe/Renew Journal


Online shopping is a gift of new technological era and has become a buzz word in the present market which has presence in global market in proliferating manner. It is also spreading with rapid pace in Indian market and has changed the total phenomenon in the modern business. With the fast upgradation of technology, the numbers of internet users are increasing day by day in India. The growth of e-commerce has provided a new momentum to marketing and distribution of goods and services which save the time and became a convenience medium for the users. The users can click on the products of their choice to be purchased and received it at their doorstep. In the present time, it is experienced that most of the youngsters show their interest on the online purchasing. Therefore, there is a need to understand how they perceive online shopping; hence, the present study is a modest effort to examine the factors that influence the youngsters (University students) perception as well as their level of trust towards online shopping. The findings reveal that students hold positive perception towards online shopping; however, female students have more positive inclination rather than male students.

Keywords

Consumer Perception, e-Commerce, Internet Users, Online Shopping.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Changchit, C. and Christi, C. (2006), "Consumer Perceptions of Online Shopping", Issues in Information System, Vol. 7(2), pp. 177-181.

  • Chang, M.K., Cheung, Y. and Lai, V.S. (2005), "Literature Derived Reference Models for the Adoption of Online Shopping", Information & Management, Vol. 42.

  • Citrin, A.V., Sprott, D.E. and Silverman, S.N. (2000), "Adoption of Internet Shopping: The Role of Consumer Innovativeness", Industrial Management & Data Systems, Vol. 100(7), pp. 294-300.

  • Degeratu, A.M., Rangasswamy, A. and Jianan, W. (2000), "Consumer Choice Behavior in Online and Traditional Supermarkets: The Effects of Brand Name, Price, and Other Search Attributes", International Journal of Research in Marketing, Vol. 17, pp. 55-78.

  • Garbarino, E. and Strabilevitz, M.N. (2004), "Gender Differences in the Perceived Risk of Buying Online and the Effects of Receiving a Site Recommendation", Journal of Business Research, Vol. 57, pp. 768-775.

  • Gabriel, I.J. (2007), "Towards Understanding Risk Perception of Online Consumers", Selected Contribution to a Conference at Southern Association for Information System Conference.

  • Goswami, A., Baruah, P. and Borah, S. (2013), "Customer Satisfaction towards Online Shopping with Special Reference to Teenage Group of Jorhat Town", Indian Journal of Research, Vol. 3(4), pp. 239-241.

  • Zia, H.U. (2008), "Perception towards Online Shopping: An Empirical Study of Indian consumers", Journal of Research in Commerce & Management, Vol. 1(8).

  • Van der Heijden, H. and Verhagen, T. (2004), "Online Store Image: Conceptual Foundation and Empirical Measurement", Information & Management, Vol. 41(9), pp. 609-617, Available from: www.sciencedirect.com.

  • Huang, W.Y., Schrank, H. and Dubinsky, A.J. (2004), "Effect of Brand Name on Consumers' Risk Perceptions of Online Shopping", Journal of Consumer Behavior, Vol. 4(1), pp. 40-50.

  • Kumar, S. and Maan, S. (2014), "Status and Scope of Online Shopping: An Interactive Analysis Through Literature Review", International Journal of Advance Research in Computer Science and Management Studies, Vol. 2(12), pp. 100-108, Available from: www.ijarcsms.com.

  • Kim, S.Y. and Lim, Y.J. (2001), "Consumers' Perceived Importance of and Satisfaction with Internet Shopping", Electronic Markets, Vol. 11(3), pp. 148-154.

  • Liao, Z. and Cheung, M.T. (2001), "Internet-Based E-Shopping and Consumer Attitudes an Empirical Study", Information & Management, Vol. 38, pp. 299-306.

  • Puranik, R. and Bansal, A. (2014), "A Study of Internet Users’ Perception towards EShopping", Pacific Business Review International, Vol. 6(9), pp. 37-44.

  • Saprikis, V., Chouliar, A. and Vlachopoulou, M. (2010), "Perception towards Online Shopping: Analyzing the Greek University Students’ Attitude", IBIMA Publishing Communication of the IBIMA, Vol. 10(13), pp. 1-13.

  • Sinha, J. and Kim, J. (2012), "Factors Affecting Indian Consumers’ Online Buying Behavior", Innovative Marketing, Vol. 8(2).

  • Zhou, L., Dai, L. and Zhang, D. (2007), "Online Shopping Acceptance Model: A Critical Survey of Consumer Factors in Online Shopping", Journal of Electronic Commerce Research, Vol. 8(1), p. 41.

  • http://www.forrester.com

  • http://www.Internationaltelecommunication.com

  • http://www.Indianonlineretailmarket.com

  • http://www.imai.com

  • http://www.nasscomreport.com


Abstract Views: 596

PDF Views: 1




  • University Students' Perspective towards Online Shopping

Abstract Views: 596  |  PDF Views: 1

Authors

Atul Dhyani
School of Commerce, HNB Garhwal Central University, Srinagar, Garhwal, (UK), India
Mohd. Amir
School of Commerce, HNB Garhwal Central University, Srinagar, Garhwal, (UK), India

Abstract


Online shopping is a gift of new technological era and has become a buzz word in the present market which has presence in global market in proliferating manner. It is also spreading with rapid pace in Indian market and has changed the total phenomenon in the modern business. With the fast upgradation of technology, the numbers of internet users are increasing day by day in India. The growth of e-commerce has provided a new momentum to marketing and distribution of goods and services which save the time and became a convenience medium for the users. The users can click on the products of their choice to be purchased and received it at their doorstep. In the present time, it is experienced that most of the youngsters show their interest on the online purchasing. Therefore, there is a need to understand how they perceive online shopping; hence, the present study is a modest effort to examine the factors that influence the youngsters (University students) perception as well as their level of trust towards online shopping. The findings reveal that students hold positive perception towards online shopping; however, female students have more positive inclination rather than male students.

Keywords


Consumer Perception, e-Commerce, Internet Users, Online Shopping.

References





DOI: https://doi.org/10.15410/aijm%2F2016%2Fv5i2%2F100698