ANVESHAK-International Journal of Management

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Usage of E-Networking Sites at Workplace:An Empirical Study


Affiliations
1 Department of Management Studies, DAV Institute of Management, Faridabad, India
     

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In a current hyper-competitive business environment, the challenge of sustaining global advantage occupies the minds of most entrepreneurs and government representatives. It has become common practice that recruiters are spending far more time on internet hiring than they ever did in the traditional economy, and they are far more concerned about how to keep hold of the talent once won. Since April 2000, this concern has become even greater, when the inundation of investment funding dropped to a trickle. E-managers are now completely aware that they must motivate people to come, stay and make great contributions. The main objective of this paper is to explore the role of social networking sites e.g. Facebook, LinkedIn etc. on employee performance which includes skills, productivity and knowledge and its influence of social media on performance of generation Y.

Using a sample of 125 professionals, this study attempts to review and analyze the effect of rising use of social networking sites on employee's performance i.e. skills, knowledge, productivity and its influence on retention of Generation Y. The result of the study shows that there is a positive correlation between all the selected parameters of employees' performance. Also, social learning is rapidly gaining precedence among Gen-Y employees as preferred to learning and relationship building practice in organizations. This can be achieved through social media-enabled interactive conversations to help in building supportive culture and improving their stay in an organization.


Keywords

E-Networking, 21st Century Working Population, Generation Y, Talent Management, Employee Performance.
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  • Usage of E-Networking Sites at Workplace:An Empirical Study

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Authors

Ritu Gandhi Arora
Department of Management Studies, DAV Institute of Management, Faridabad, India

Abstract


In a current hyper-competitive business environment, the challenge of sustaining global advantage occupies the minds of most entrepreneurs and government representatives. It has become common practice that recruiters are spending far more time on internet hiring than they ever did in the traditional economy, and they are far more concerned about how to keep hold of the talent once won. Since April 2000, this concern has become even greater, when the inundation of investment funding dropped to a trickle. E-managers are now completely aware that they must motivate people to come, stay and make great contributions. The main objective of this paper is to explore the role of social networking sites e.g. Facebook, LinkedIn etc. on employee performance which includes skills, productivity and knowledge and its influence of social media on performance of generation Y.

Using a sample of 125 professionals, this study attempts to review and analyze the effect of rising use of social networking sites on employee's performance i.e. skills, knowledge, productivity and its influence on retention of Generation Y. The result of the study shows that there is a positive correlation between all the selected parameters of employees' performance. Also, social learning is rapidly gaining precedence among Gen-Y employees as preferred to learning and relationship building practice in organizations. This can be achieved through social media-enabled interactive conversations to help in building supportive culture and improving their stay in an organization.


Keywords


E-Networking, 21st Century Working Population, Generation Y, Talent Management, Employee Performance.

References





DOI: https://doi.org/10.15410/aijm%2F2017%2Fv6i2%2F149980