ANVESHAK-International Journal of Management

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Relationship of Demographic Factors of Consumers with Online Shopping in Delhi


Affiliations
1 Banarsidas Chandiwala Institute of Professional Studies, Sector-11, Dwarka, New Delhi – 110075, India
2 Delhi School of Economics, University of Delhi, Delhi - 11007, India
     

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Urban area of India has witnessed exponential growth of Internet in last decade. This growth has led to introduction of new business format such as online shopping and emergence of e-commerce organisation. The e-marketers need to identify factors which have significant relationship in attracting and retaining customers and which can be used to develop marketing strategies. This will help not only in retaining existing customers but also converting potential customers into active one. The objective of the present study was to understand the relationship of different demographic factors with online shopping. To understands this relationship a survey was conducted using the structured questionnaire. The primary data was obtained from 100 respondents who have been using the online shopping. The data was analysed using SPSS software. Correlation was used to find if there is any significant relationship of demographic factors with online. It has been found that gender and age does not have significant relationship whereas education, annual income and marital status of respondents has significant relationship with online shopping.


Keywords

Consumer Relationship, Demographic Factors, E-Commerce, Online Shopping.
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  • Relationship of Demographic Factors of Consumers with Online Shopping in Delhi

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Authors

Shamsher Singh
Banarsidas Chandiwala Institute of Professional Studies, Sector-11, Dwarka, New Delhi – 110075, India
Ravish Rana
Delhi School of Economics, University of Delhi, Delhi - 11007, India

Abstract


Urban area of India has witnessed exponential growth of Internet in last decade. This growth has led to introduction of new business format such as online shopping and emergence of e-commerce organisation. The e-marketers need to identify factors which have significant relationship in attracting and retaining customers and which can be used to develop marketing strategies. This will help not only in retaining existing customers but also converting potential customers into active one. The objective of the present study was to understand the relationship of different demographic factors with online shopping. To understands this relationship a survey was conducted using the structured questionnaire. The primary data was obtained from 100 respondents who have been using the online shopping. The data was analysed using SPSS software. Correlation was used to find if there is any significant relationship of demographic factors with online. It has been found that gender and age does not have significant relationship whereas education, annual income and marital status of respondents has significant relationship with online shopping.


Keywords


Consumer Relationship, Demographic Factors, E-Commerce, Online Shopping.

References





DOI: https://doi.org/10.15410/aijm%2F2019%2Fv8i1%2F140608