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A Study on Consumer Buying Behaviour for Shopping FMCG in Large Retail Outlet


Affiliations
1 Marketing Department, School of Business Studies, Sharda University, Plot 32-34, Knowledge Park III, Greater Noida - 201306, Uttar Pradesh, India
2 Department of Management Studies, Jagannath International Management School, OCF, Pocket 9 Sector B Vasant Kunj, New Delhi – 110070, Delhi, India
     

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Economy in India has seen a shift from extensively controlled to a liberalized economy. Opportunities for high income, inclination towards savings, global exposure and changing lifestyle are the major reasons for fast changing consumer behaviour. The retail sector in India has witnessed a shift from unorganized to organize and the consumers are now seeking for place, which can provide them both convenience and entertainment. A growing transformation have been seen in the way Indian customer are shopping for FMCGs it has seen a shift from unorganized to organized and to the app buying culture. The purpose of this research is to analyze the change that the consumers have shifted while shopping for their FMCG in large organized retail.

Keywords

Consumer Buying Behaviour, FMCG Sector, Organized Retail.
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  • A Study on Consumer Buying Behaviour for Shopping FMCG in Large Retail Outlet

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Authors

Hari Shankar Shyam
Marketing Department, School of Business Studies, Sharda University, Plot 32-34, Knowledge Park III, Greater Noida - 201306, Uttar Pradesh, India
Manisha Gupta
Department of Management Studies, Jagannath International Management School, OCF, Pocket 9 Sector B Vasant Kunj, New Delhi – 110070, Delhi, India

Abstract


Economy in India has seen a shift from extensively controlled to a liberalized economy. Opportunities for high income, inclination towards savings, global exposure and changing lifestyle are the major reasons for fast changing consumer behaviour. The retail sector in India has witnessed a shift from unorganized to organize and the consumers are now seeking for place, which can provide them both convenience and entertainment. A growing transformation have been seen in the way Indian customer are shopping for FMCGs it has seen a shift from unorganized to organized and to the app buying culture. The purpose of this research is to analyze the change that the consumers have shifted while shopping for their FMCG in large organized retail.

Keywords


Consumer Buying Behaviour, FMCG Sector, Organized Retail.

References





DOI: https://doi.org/10.15410/aijm%2F2018%2Fv7i2%2F122575