ANVESHAK-International Journal of Management

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Driving Healthcare through Corporate Social Responsibility:Evidence from Hospital Industry


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1 Aditya Institute of Management Studies and Research, Mumbai, Maharashtra, India
     

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CSR in healthcare has slowly emerged from the traditional concept of corporate philanthropy. It acknowledges the role of the community within which it operates as a stakeholder in its sustainable success. The concept of social responsibility for healthcare, means that it is not enough for them to deliver quality services by offering competitive services at low cost or adoption of advanced medical technology, but also to respect the customers, professionals and society at large. In recent decades the concept of CSR has been adopted by many business sectors. Due to amendment in the Companies Act, 2013 which has enforced every listed company to spend 2% of their net profit on CSR. As the healthcare sector is growing tremendously particularly in the private sector, it has developed a good opportunity for hospitals and pharmaceuticals to adapt to strategy of CSR for their long-term sustainability. Health indicators in India come up poorly in comparison to other developing countries. Public healthcare infrastructure fails to fulfil this gap, 80% services are provided by private sector in only 20% by public sector. So, the private sector can take up an initiative address this unmet need of healthcare through CSR. This paper aims to explore the presence of CSR in Indian healthcare organisations and its significant contribution to addressing the various issues related to health care. It uses mix methodology, comprising of semi-structured interviews with top management executives and an encyclopaedic analysis of CSR reports and activities from different hospitals of India. CSR activities carried out, trend of spending by hospitals towards CSR in a very important sector which has not received any systematic attention and consideration in the literature.

Keywords

Corporate Social Responsibility, Healthcare Organisations, Hospitals.
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  • Driving Healthcare through Corporate Social Responsibility:Evidence from Hospital Industry

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Authors

Sujata Salvi
Aditya Institute of Management Studies and Research, Mumbai, Maharashtra, India
Sulekha Munshi
Aditya Institute of Management Studies and Research, Mumbai, Maharashtra, India
Krati Sharma
Aditya Institute of Management Studies and Research, Mumbai, Maharashtra, India

Abstract


CSR in healthcare has slowly emerged from the traditional concept of corporate philanthropy. It acknowledges the role of the community within which it operates as a stakeholder in its sustainable success. The concept of social responsibility for healthcare, means that it is not enough for them to deliver quality services by offering competitive services at low cost or adoption of advanced medical technology, but also to respect the customers, professionals and society at large. In recent decades the concept of CSR has been adopted by many business sectors. Due to amendment in the Companies Act, 2013 which has enforced every listed company to spend 2% of their net profit on CSR. As the healthcare sector is growing tremendously particularly in the private sector, it has developed a good opportunity for hospitals and pharmaceuticals to adapt to strategy of CSR for their long-term sustainability. Health indicators in India come up poorly in comparison to other developing countries. Public healthcare infrastructure fails to fulfil this gap, 80% services are provided by private sector in only 20% by public sector. So, the private sector can take up an initiative address this unmet need of healthcare through CSR. This paper aims to explore the presence of CSR in Indian healthcare organisations and its significant contribution to addressing the various issues related to health care. It uses mix methodology, comprising of semi-structured interviews with top management executives and an encyclopaedic analysis of CSR reports and activities from different hospitals of India. CSR activities carried out, trend of spending by hospitals towards CSR in a very important sector which has not received any systematic attention and consideration in the literature.

Keywords


Corporate Social Responsibility, Healthcare Organisations, Hospitals.

References





DOI: https://doi.org/10.15410/aijm%2F2019%2Fv8i2%2F145178