Media Means of Internet Service Provider: A Survey

Media selection by the Internet Service Providers (ISP) is required to be examined in present scenario which has more demand for fast, secure and reliable accessibility. Till today, more than 90% of Internet Service Providers have been granted license for offering Internet Telephony Services, which is expected to provide fillip to the demand for network facilities including bandwidth, last mile access and other connectivity resources and bridging the digital divide within the country. However, an important issue needing immediate attention is tackling the Internet Telephony Grey Market requires concerted efforts by the government and the industry. It is imperative that all leading ISPs including VSNL, BSNL and MTNL join hand to tackle the menace.

In this context, a survey was conducted in Hyderabad, the state capital of Andhra Pradesh, with a sample size consisting of 210 organizations, out of which 88% private and 12% government organizations were considered for the study. The important findings of the study were presented in this paper with the background information on Internet Service Provider.

Objectives:

• To examine the trends in the system of internet service providers.

• To elicit opinion of internet service providers about the choice of media in this context.

• To make necessary suggestions for the improvement to the ISPs.