ANVESHAK-International Journal of Management

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Wealth for and from Rural Industries of India for Sustainable Development


Affiliations
1 NCL Pune, MIT SOB: MBA, Naralkar Inst. Pune, India
2 MIT SOB, Pune, India
     

   Subscribe/Renew Journal


About 68% of the rural market of India still remains untapped, primarily due to inaccessibility for want of motorable roads, non-availability of electricity and dependable communication. Over 60% of India's rural population lives in darkness. They cook their food on primitive chulha which create tremendous air pollution and have no clean drinking water.

This paper throws light on various methods and models that have been successfully developed by some established companies for rural markets' distribution network. This is a monumental task and an untiring effort done by the business community to reach rural people of India to meet their daily needs and uplifting their living standards. This paper highlights Gandhiji's thought about sustainable development focused on rural development.

The paper describes, with the help of some examples, possible ways and means to generate wealth for and from rural industries in India by effectively utilizing rural agricultural wastes to generate electricity/ power and employment for the young rural people of India.


Keywords

Wealth, Rural Industries, Poor Infrastructure, Rural Market, Distribution Network, Agricultural Waste.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Prahalad, C.K. (2005), Fortune at the Bottom of the Pyramid, (New Jersey: Pearson Publishing.

  • Kashap, Pradeep and Raut, Siddhart (2005), The Rural Marketing Book, (New Delhi: Dreamtech Press) p. 189.

  • Chopra, Sunil and Meindl, Peter (2010), Supply Chain Management, (Fourth Edition).

  • (New Jersey, Prentice Hall ) p. 101.

  • http://www.youthtube.com? V=cw4-QUBZ

  • Business Call to Action, Coca Cola in the Developing World.

  • Prahalad, C.K. (2005), Fortune at the Bottom of the Pyramid, (New Jersey: Person Publishing.

  • Chopra, Sunil and Meindl, Peter (2010), Supply Chain Management, (Fourth Edition) (New Jersey, Prentice Hall).

  • Xavier, Francis and Swaminathan, V. (2003), “Durable to Doorsteps”, Business Line: Praxis (July).

  • Kashap, Pradeep and Raut, Siddhart (2005), The Rural Marketing Book, (New Delhi: Dreamtech Press) p. 198.

  • “P & G Snaps Pact with Marico” (2002), Business Standard, 30 November.

  • Non Profit Organization (NGO)

  • MART Consulting and Hidustan Unilever, Project Shakti (2005): Women’s Empowerment

  • https:// www.facebook.com/ialwaysthinkprttythings

  • https://www.facebook.com/ialwaysthinkprttythingsKrishanRajendraAnanda (2012) Rural Marketing Strategies, Published in Business Technology July 04.

  • National Council of Applied Economic Research (NCAER) Report.

  • Hidustan Unilever, Project Shakti (2005): Women’s Empowerment.

  • Farhoomand Ali, E-Choupal ITC (2008), Corporate Social Responsibility in Rural India (Hon Kong: Asia Case Research Center).

  • Godrej Adhar Plans to Set Up Stores in India

  • Ambani Brother’s Communication Help for Rural India

  • Kapur, Mamta, Sanjay and Ahuja, Vineet R. (2014), “Unlocking the Wealth in Rural Markets”, The Above is An Extract of the Article Appeared in the June 2014 Issue of Harvard Business Review.)

  • Live Mint 31 August 2015 E-paper by Shally Seth Mohile First Published: April 28, 2014.

  • Rajvanshi, Anil K. Director (2010), Sustainable Development–the Gandhian Way’– Published in a Book Entitled “Timeless Inspirator–Reliving Gandhi, Nimbalkar Agricultural Research Institute (NARI), Phaltan, Maharastra July. email from Dr. Rajvanshi Dated 2 Sept 2015.

  • Gupta, Achal (April 2, 2015), Biomass Sector in India-problems and Challenges.


Abstract Views: 748

PDF Views: 1




  • Wealth for and from Rural Industries of India for Sustainable Development

Abstract Views: 748  |  PDF Views: 1

Authors

C.U. Saraf
NCL Pune, MIT SOB: MBA, Naralkar Inst. Pune, India
Anand Apte
MIT SOB, Pune, India

Abstract


About 68% of the rural market of India still remains untapped, primarily due to inaccessibility for want of motorable roads, non-availability of electricity and dependable communication. Over 60% of India's rural population lives in darkness. They cook their food on primitive chulha which create tremendous air pollution and have no clean drinking water.

This paper throws light on various methods and models that have been successfully developed by some established companies for rural markets' distribution network. This is a monumental task and an untiring effort done by the business community to reach rural people of India to meet their daily needs and uplifting their living standards. This paper highlights Gandhiji's thought about sustainable development focused on rural development.

The paper describes, with the help of some examples, possible ways and means to generate wealth for and from rural industries in India by effectively utilizing rural agricultural wastes to generate electricity/ power and employment for the young rural people of India.


Keywords


Wealth, Rural Industries, Poor Infrastructure, Rural Market, Distribution Network, Agricultural Waste.

References





DOI: https://doi.org/10.15410/aijm%2F2016%2Fv5i1%2F90305