Ethics with B2B to B2P-Challenges and Opportunities for Sustainable Development

Development and Growth are the key factors for India to move from Developing to Developed country. While doing Business, the two models of Business to Business (B2B) and Business to People (B2P) differ significantly in its basic concept itself. The SWOT Analyses reflects that B2B meant for profit, creates several challenges whereas B2P creates opportunities for the benefit of the people. In view of the need of achieving sustainable development, the need arise to transform the mode of business from B2B to B2P which protects the health and wealth of the people&environment. The methodologies adopted in the studies include: experiences, observation, interactions, sharing and informal interview with the targeted groups covering major parts of India. The model of mapping to utilization of natural resources clearly reflects that B2P having lower negative impact, are preferable than the B2B which always have negative impact on the higher side. Use of geological and geophysical tools helps to map the resources accurately with better control over utilization, monitoring and evaluations. Deploying the need based technologies starting from the stage of allocation to utilization of fund improves the accountability and transparency. Participation of PAPs and other stakeholders in the process of business and development including social auditing, improves the efficacy of production with quality. Other observations made on various business environments do reflect B2B as challenges and B2P as opportunity to move for achieving sustainable development with quality.