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IDM : Sustaining Legacy, Creating a Niche


Affiliations
1 Associate Professor, Poornima University, Jaipur - 303 905, Rajasthan, India
2 Assistant Professor, Lovely Professional University, Phagwara - 144 411, Punjab, India

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The origin of the Indian sports industry can be associated with Sialkot which is now in Pakistan. It was known for its sports goods production before partition. Now the export products from there  are sports goods, martial art equipments,  leather products, and sports wear. IDM is a family oriented business firm which originated in Sialkot before partition. This firm manufactures and exports sports goods and equipments. This firm prefers to operate in niche markets by customizing the products.


Keywords

Customization, Exports, Niche Market, Sports Goods

Paper Submission Date : January 17, 2018 ; Paper sent back for revision: February 20, 2018 ; Paper Acceptance Date : March 10, 2018.

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  • IDM : Sustaining Legacy, Creating a Niche

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Authors

Mahesh Chandra Joshi
Associate Professor, Poornima University, Jaipur - 303 905, Rajasthan, India
Richa Bhatia
Assistant Professor, Lovely Professional University, Phagwara - 144 411, Punjab, India

Abstract


The origin of the Indian sports industry can be associated with Sialkot which is now in Pakistan. It was known for its sports goods production before partition. Now the export products from there  are sports goods, martial art equipments,  leather products, and sports wear. IDM is a family oriented business firm which originated in Sialkot before partition. This firm manufactures and exports sports goods and equipments. This firm prefers to operate in niche markets by customizing the products.


Keywords


Customization, Exports, Niche Market, Sports Goods

Paper Submission Date : January 17, 2018 ; Paper sent back for revision: February 20, 2018 ; Paper Acceptance Date : March 10, 2018.




DOI: https://doi.org/10.17010/amcije%2F2018%2Fv1i2%2F127840