AMC Indian Journal of Entrepreneurship

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Weaving Sustainability into Affordable Housing : Anna Builders


Affiliations
1 Visiting Faculty, Loyola Institute of Business Administration (LIBA), Loyola College Campus, Nungambakkam, Chennai - 600 034, India
2 Associate Professor, Loyola Institute of Business Administration (LIBA), Loyola College Campus, Nungambakkam, Chennai - 600 034, India

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Anna Builders has been building affordable housing units since 2000. Founded by Mr. Venu, who is taking forward his late father’s vision of housing for all, Anna Builders has till now handed over 30,000 sq. m. of built up space aimed at the first time buyer and user. Mr. Venu had recently attended a seminar organized by CII and the Indian Green Building Council (IGBC) to educate small and medium builders regarding the benefits of building with eco-friendly materials which had got him thinking. The case traces his dilemma in striking a balance in the affordable housing sector between the green building norms and the base line profits of the company. Will he be able to do it?

Keywords

Affordable Housing, Builders, Cost Analysis, Ecofriendly Materials, IGBC, Low Cost Housing, Responsible Marketing, Sustainability.

JEL Classification: 'M21', 'M31', 'M38'.

Paper Submission Date: January 2, 2019; Paper Sent Back for Revision: January 22, 2019; Paper Acceptance Date: January 24, 2019.

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  • Weaving Sustainability into Affordable Housing : Anna Builders

Abstract Views: 248  |  PDF Views: 0

Authors

A. Indira
Visiting Faculty, Loyola Institute of Business Administration (LIBA), Loyola College Campus, Nungambakkam, Chennai - 600 034, India
Deepa Ittimani Tholath
Associate Professor, Loyola Institute of Business Administration (LIBA), Loyola College Campus, Nungambakkam, Chennai - 600 034, India

Abstract


Anna Builders has been building affordable housing units since 2000. Founded by Mr. Venu, who is taking forward his late father’s vision of housing for all, Anna Builders has till now handed over 30,000 sq. m. of built up space aimed at the first time buyer and user. Mr. Venu had recently attended a seminar organized by CII and the Indian Green Building Council (IGBC) to educate small and medium builders regarding the benefits of building with eco-friendly materials which had got him thinking. The case traces his dilemma in striking a balance in the affordable housing sector between the green building norms and the base line profits of the company. Will he be able to do it?

Keywords


Affordable Housing, Builders, Cost Analysis, Ecofriendly Materials, IGBC, Low Cost Housing, Responsible Marketing, Sustainability.

JEL Classification: 'M21', 'M31', 'M38'.

Paper Submission Date: January 2, 2019; Paper Sent Back for Revision: January 22, 2019; Paper Acceptance Date: January 24, 2019.




DOI: https://doi.org/10.17010/amcije%2F2019%2Fv2i2%2F145361