Drishtikon: A Management Journal

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Parameters and Framework Development to study Consumer Behaviour Patterns of Passenger Cars


Affiliations
1 DC School of Management and Technology, one school avenue, pullikanam post, Idukki District, Kerala – 685 503. Kerala, India; Research Scholar, School of Management Studies, Karpagam University, Pollachi Main Road, Eachanari Post, Coimbatore, Tamil Nadu, India
     

   Subscribe/Renew Journal


Automobile Industry in India is influenced by the presence of national and multi-national manufacturers. The presence of many manufacturers and brands in the state provides many choices to the customer. These manufacturers offer similar value proposition, making the passenger car segment being highly commoditized. Customers no longer consider engine performance, as a major factor, as it is expected to be a standard already in place. They look for those differentiating parameters, which can make the choice from one brand to another. The main purpose of this paper is to come up with the identification of possible parameters that influence the consumer purchase behaviour patterns of passenger car owners in the State of Kerala. It is also aimed to develop a theoretical model, which influence the consumer purchase patterns of passenger cars, so that further research could be done, based on the model and the identified parameters.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Ajit (2009), “Car financing: Pubic sector banks are smarter”, Malayala Manorama Daily newspaper, edition 16th February, 2009.

  • Amit Sharma (2010), “When mouse helps you in buying car”, The Economic Times, edition 12th January 2010.

  • Andreas Herrmann, Lan Xia, Kent B. Monroe and Frank Huber (2007), The influence of price fairness on customer satisfaction: an empirical test in the context of automobile purchases, Journal of Product & Brand Management, Vol. 16 No. 1, pp. 49–58.

  • Anonymous (2008), “Malayali consumers like low priced and high priced cars”, Malayala Manorama Daily newspaper, edition 28th Nov 2008.

  • Anonymous (2009), “The automobile segment is all poised for steady growth”, Auto Focus, “The Hindu” Daily newspaper, edition 17th February, 2009.

  • Anonymous, (2010a), “Market Place for Indian Business”, http://www.indiacatalog.com/web_directory/automobiles/auto mobiles.html , (accessed on 07th December 2010).

  • Anonymous, (2010b), “Passenger Cars Sales and Exports in India”, http://www.naukrihub.com/india/automobile/overview/cars/sales , (accessed on 07th December 2010).

  • Anonymous, (2010c), “Society of Indian Automobile Manufacturers, http://www.siamindia.com/scripts/industrystatistics.aspx , (accessed on 07th December 2010).

  • Anonymous, (2010d), “Surf India - Automobile Industry”, URL available at: http://www.surfindia.com/automobile/automobileindustry.html , (accessed on 07th December 2010).

  • Anonymous, (2010e), “Zone-Kerala – Indian Automobile Industry”, http://www.zonkerala.com/articles/automobileindustry.htm , (accessed on 07th December 2010).

  • Anonymous, (2010f),”Economy in Kerala”, http://www.mapsofindia.com/maps/kerala/economy-andbusiness.html , (accessed on 07th December 2010).

  • Arjun Chaudhuri and Morris B. Holbrook (2001), The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty, Journal of Marketing, Vol. 65 No. 2, pp. 81-93.

  • Avinandan Mukherjee and Trilochan Sastry (1996), Recent Developments and Future Prospects in the Indian Automotive Industry, Indian Institute of Management, Ahmedabad, India. Ball, D., Simo˜es-Coelho, P. and Macha´s, A. (2004), “The role of communication and trust in explaining customer loyalty: an extension to the ECSI model”, European Journal of Marketing, Vol. 38 Nos 9/10, pp. 1272-93.

  • Bowen, J. and Shoemaker, S. (1998), “Loyalty: a strategic commitment”, Cornell Hotel and Restaurant Administration Quarterly, Vol. 2, February, pp. 12-25.

  • Chojnacki, K. (2000), “Relationship Marketing at Volkswagen” in Hennig - Thurau, T and Hansen, U. (Eds), Relationship Marketing: Gaining Competitive Advantage through Customer Satisfaction and Customer Retention, Springer, Berlin, pp. 49-59.

  • Copeland, M.T. (1923), “Relation of consumer buying habits to marketing methods”, Harvard Business Review, Vol. 4, pp. 283-9.

  • Delshad Irani (2010), “What is more important while buying a car: what is on the hood or what is under it?’, The Economic Times, edition 19th May 2010.

  • Ferber, R. (1977), Selected aspects of consumer behavior: a summary from the perspective of different disciplines, University Of Illinois, Urbana-champaign.

  • Fitzell, P. (1998), The Explosive Growth of Private Labels in North America, Global Books, New York, NY.

  • Frank Huber and Andreas Herrmann (2001), Achieving brand and dealer loyalty: the case of the automotive industry, The International Review of Retail, Distribution and Consumer Research, Vol. 11 No. 2, pp. 97-122.

  • Garbarino, E. and Johnson, M.S. (1999), “The different roles of satisfaction, trust, and commitment in customer relationships”, Journal of Marketing, Vol. 63, pp. 70-87.

  • Geok Theng Lau and Sook Han Lee (1999), Consumers’ Trust in a Brand and the Link to Brand Loyalty, Journal of Market Focused Management, Vol. 4, pp. 341–370.

  • Goodwin, C. and Smith, K.L. (1990), “Courtesy and friendliness: conflicting goals for the service provider?”, The Journal of Services Marketing, Vol. 4 No. 1, pp. 5-20.

  • Gordon R Foxall and Ronald E. Goldsmith (1989), “Personality and consumer research: Another look”, Journal of marketing research, Vol. 30, pp. 111-125.

  • Hill D. (2003), Why they buy (consumer behaviour), Across the Board, Vol. 40 No 6.

  • Illingworth, J.D. (1991), “Relationship marketing: pursuing the perfect person-to-person relationship”, Journal of Service Marketing, Vol. 5 No. 4, pp. 49-52.

  • Jeevan Kumar A. (2009), “Clouds recede from the car market”, Malayala Manorama Daily newspaper, edition 16th February, 2009.

  • Kasper, H. (1988), “On problem perception, dissatisfaction and brand loyalty”, Journal of Economic Psychology, Vol. 9 No. 3, pp. 387-97.

  • Keller, K.L. (1993), “Conceptualizing, measuring, and managing customer-based brand equity”, Journal of Marketing, Vol. 57, January, pp. 1-22.

  • Liu Dongyan and Bai Xuan (2008), Car Purchasing Behaviour in Beijing: An Empirical Investigation, Umea School of Business and Economics, University of Umea, Thesis paper pp. 10-17.

  • Luis CasalÃ, Carlos Flavián and Miguel GuinalÃu, (2007), The impact of participation in virtual brand communities on consumer trust and loyalty: the case of free software, Online Information Review, Vol. 31 No. 6, pp. 775-792.

  • Michael T Ewing (2000), “Brand and Retail Loyalty: Past behaviour and future intentions”, Journal of Product and Brand Management, Vol. 9 No. 2, pp. 120-127.

  • Morgan, R.M. and Hunt, S.D. (1994), “The commitment-trust theory of relationship Marketing”, Journal of Marketing, Vol. 58 No. 3, pp. 20-38.

  • Morris Rosenberg (1979), Conceiving the Self, New York: Basic Books.

  • Newman, J.W. and Werbel, R.A. (1973), “Multivariate analysis of brand loyalty for major household appliances”, Journal of Marketing Research, Vol. 10 No. 4, pp. 404-9.

  • Ponmelil V. A., (2010), “Kerala Business and Economy”, http://kerala-info.newkerala.com/Kerala/Kerala-Business-and-Economy.html , (accessed on 07th December 2010).

  • Radhakrishna Pillai, R. (2009), “Car sales steady as commercial vehicles skid”, The Hindu, edition 22nd Jan 2009.

  • Raj Mehta and Russell Belk (1991), “Artifacts, identity and transition – favorite possessions of Indian Immigrants to the United States.”, Journal of Consumer Research, Vol. 17, pp. 398-411.

  • Resnik, A.J. and Harmon, R.R. (1983), “Consumer complaints and managerial response: a holistic approach”, Journal of Marketing, Vol. 47 No. 1, pp. 86-97.

  • Reynolds, K. and Arnold, M. (2000), “Customer loyalty to the salesperson and the store: examining relationship customers in an upscale retail context”, Journal of Personal Selling & Sales Management, Vol. 20, No. 4, pp. 89-97.

  • Reynolds, K. and Beatty, S. (1999), “Customer benefits and company consequences of customer-salesperson relationships in retailing”, Journal of Retailing, Vol. 75 No. 1, pp. 11-32.

  • Richard G. Netemeyer, Scott Burton and Donald Lichtenstein (1995), “Traits aspect of vanity: measurement and relevance to consumer Behaviour”, Journal of consumer research Vol. 21, pp. 612-626.

  • Sagar, Ambuj D. and Pankaj Chandra ( 2004), “Technological Change in the Indian Passenger Car Industry” BCSIA Discussion Paper 2004-05, Energy Technology Innovation Project, Kennedy School of Government, Harvard University, 2004.

  • Sambanandam, R and Lord, K.R. (1995), “Switching behaviour in automobile markets: a consideration – sets model”, Journal of the Academy of Marketing Science, Vol. 23 No. 1, pp. 57-65.

  • Sara Jacob and Sobia Khan (2010) “Designed for the women today”, The Economic Time, edition 25th May 2010.

  • Shapur Kotwal (2009), “The automobile segment is all poised for steady growth”, Auto Focus, “The Hindu” Daily newspaper, edition 12th February, 2009.

  • Sharma, N. and Patterson, P.G. (1999), “The impact of communication effectiveness and service quality on relationship commitment in consumer, professional services”, Journal of Services Marketing, Vol. 13 No. 2, pp. 151-70.

  • Watson A, Viney H, Schomaker P (2002), Consumer attitudes to utility products: a consumer behaviour perspective, Marketing Intelligence & Planning, Vol. 20, No 7.

  • Weitz, B.A. and Bradford, K.D. (1999), “Personal selling and sales management: a relationship marketing perspective”, Journal of the Academy of Marketing Science, Vol. 27 No.2, pp. 241-254.

  • White, R. (2004), How people buy cars, Admap Journal, Vol. 39 No 3, pp. 41-43.

  • Zeithaml, V., Berry, L. and Parasuraman, A. (1996), “The behavioral consequences of service quality”, Journal of Marketing, Vol. 60 No. 2, pp. 31-46.


Abstract Views: 462

PDF Views: 2




  • Parameters and Framework Development to study Consumer Behaviour Patterns of Passenger Cars

Abstract Views: 462  |  PDF Views: 2

Authors

Balakrishnan Menon
DC School of Management and Technology, one school avenue, pullikanam post, Idukki District, Kerala – 685 503. Kerala, India; Research Scholar, School of Management Studies, Karpagam University, Pollachi Main Road, Eachanari Post, Coimbatore, Tamil Nadu, India

Abstract


Automobile Industry in India is influenced by the presence of national and multi-national manufacturers. The presence of many manufacturers and brands in the state provides many choices to the customer. These manufacturers offer similar value proposition, making the passenger car segment being highly commoditized. Customers no longer consider engine performance, as a major factor, as it is expected to be a standard already in place. They look for those differentiating parameters, which can make the choice from one brand to another. The main purpose of this paper is to come up with the identification of possible parameters that influence the consumer purchase behaviour patterns of passenger car owners in the State of Kerala. It is also aimed to develop a theoretical model, which influence the consumer purchase patterns of passenger cars, so that further research could be done, based on the model and the identified parameters.

References