Drishtikon: A Management Journal

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Parameters and Framework Development to study Consumer Behaviour Patterns of Passenger Cars


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1 DC School of Management and Technology, one school avenue, pullikanam post, Idukki District, Kerala – 685 503. Kerala, India; Research Scholar, School of Management Studies, Karpagam University, Pollachi Main Road, Eachanari Post, Coimbatore, Tamil Nadu, India
     

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Automobile Industry in India is influenced by the presence of national and multi-national manufacturers. The presence of many manufacturers and brands in the state provides many choices to the customer. These manufacturers offer similar value proposition, making the passenger car segment being highly commoditized. Customers no longer consider engine performance, as a major factor, as it is expected to be a standard already in place. They look for those differentiating parameters, which can make the choice from one brand to another. The main purpose of this paper is to come up with the identification of possible parameters that influence the consumer purchase behaviour patterns of passenger car owners in the State of Kerala. It is also aimed to develop a theoretical model, which influence the consumer purchase patterns of passenger cars, so that further research could be done, based on the model and the identified parameters.
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  • Parameters and Framework Development to study Consumer Behaviour Patterns of Passenger Cars

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Authors

Balakrishnan Menon
DC School of Management and Technology, one school avenue, pullikanam post, Idukki District, Kerala – 685 503. Kerala, India; Research Scholar, School of Management Studies, Karpagam University, Pollachi Main Road, Eachanari Post, Coimbatore, Tamil Nadu, India

Abstract


Automobile Industry in India is influenced by the presence of national and multi-national manufacturers. The presence of many manufacturers and brands in the state provides many choices to the customer. These manufacturers offer similar value proposition, making the passenger car segment being highly commoditized. Customers no longer consider engine performance, as a major factor, as it is expected to be a standard already in place. They look for those differentiating parameters, which can make the choice from one brand to another. The main purpose of this paper is to come up with the identification of possible parameters that influence the consumer purchase behaviour patterns of passenger car owners in the State of Kerala. It is also aimed to develop a theoretical model, which influence the consumer purchase patterns of passenger cars, so that further research could be done, based on the model and the identified parameters.

References