Drishtikon: A Management Journal

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Impact of Recession on Entertainment Industry with Special Reference to Bollywood


Affiliations
1 Jaipuria Institute of Management, Ghaziabad
     

   Subscribe/Renew Journal


The Indian Entertainment Industry is among the fastest growing sectors of the country. This industry comprises of Film Industry and Television Industry. Indian film industry is the largest film industry in the world, producing on an average, close to a thousand films a year in all languages. The main objective of this research paper is to know the co relation between BSE sensex and Box Office revenue collections for the period January 2008-July 2009. The research is based on extensive use of different websites providing information related to these two variables. Statistical tools like Karl Pearson method of Co relation, t-test were applied. The findings show that there is a moderate degree positive co relation between these two. It can also be inferred that the co relation between BSE sensex and Box Office revenue collections is not statistically significant

Keywords

Recession, Entertainment Industry, Bollywood, Film Industry
Subscription Login to verify subscription
User
Notifications
Font Size


  • Acharya S.2004.Bollywood and Globalization. M.A. Thesis. San Francisco

  • Pillania, Rajesh K., Globalization of Indian Movie Industry (July, 01 2008). Management, Vol. 3, No. 2, 2008

  • Quarterly Report of Indian Film Company Limited, 2008

  • Srinivas, L. (2002). The active audience: Spectatorship, social relations and the experience of cinema in India. Media, Culture and Society, 24, 155–173

  • Shukla, S. (2003). India abroad: Diasporic cultures of postwar America and England.Princeton,

  • NJ: Princeton University Press.

  • Trying to be a regular Ghai. (2003, July 3). The Economist. Retrieved January 29, 2004,from http://www.economist.com/people/displayStory.cfm?story_id=1893290

  • Tsering, L. (2003, January 28). Bollywood confidential. Salon. Retrieved January 29,2004, from http://www.salon.com/ent/movies/feature/2003/01/28/bollywood/index.html 8. www.deccanherald.com

  • http://economictimes.indiatimes.com

  • http://ffymag.com/admin/issuepdf/Media%20%20 Entertainment-May’09pdf

  • www.filmyduniya.in

  • www.indusviewpublication.com

  • www.ibef.org

  • www.ibosnetwork.com

  • www.iloveindia.com

  • www.moneycontrol.com

  • www.pwc.com www.voicedata.ciol.com


Abstract Views: 313

PDF Views: 0




  • Impact of Recession on Entertainment Industry with Special Reference to Bollywood

Abstract Views: 313  |  PDF Views: 0

Authors

Ila Chaturvedi
Jaipuria Institute of Management, Ghaziabad

Abstract


The Indian Entertainment Industry is among the fastest growing sectors of the country. This industry comprises of Film Industry and Television Industry. Indian film industry is the largest film industry in the world, producing on an average, close to a thousand films a year in all languages. The main objective of this research paper is to know the co relation between BSE sensex and Box Office revenue collections for the period January 2008-July 2009. The research is based on extensive use of different websites providing information related to these two variables. Statistical tools like Karl Pearson method of Co relation, t-test were applied. The findings show that there is a moderate degree positive co relation between these two. It can also be inferred that the co relation between BSE sensex and Box Office revenue collections is not statistically significant

Keywords


Recession, Entertainment Industry, Bollywood, Film Industry

References