Table of Contents
Vol 10, No 2 (2019)
Open Access
Subscription Access
Articles
| Purchase Intentions of Branded Apparels Through Conventional and Online Shopping Modes - A Close Inquest into the Youth of Andhra Pradesh, India | ||
| B. Upendra Rao, V. Krishna Mohan | ||
| Vol 10, No 2 (2019), Pagination: 1-38 | ||
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Abstract Views: 282 | PDF Views: 0 | |
| Nudging Behaviour in Marketing Dynamics:Behaviour Economics and Marketing-An Interlinking | ||
| Shailey Singh | ||
| Vol 10, No 2 (2019), Pagination: 39-58 | ||
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Abstract Views: 423 | PDF Views: 0 | |
| An Empirical Analysis on Factors Influencing to Adopt Mobile Games in India:A Study Conducted on Smart Phone Users | ||
| Debarun Chakraborty | ||
| Vol 10, No 2 (2019), Pagination: 59-72 | ||
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Abstract Views: 349 | PDF Views: 0 | |