Table of Contents
Vol 5, No 2 (2014)
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Articles
Can We Afford to Ignore Religion in Management Education? | ||
Karanam Nagaraja Rao, Kumar Mukul, Ruchi Mishra | ||
Vol 5, No 2 (2014), Pagination: 1-17 | ||
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Abstract Views: 448 | PDF Views: 2 |
The Impact of Headline and Celebrity on Consumer Mind and Retention | ||
Gajendra Singh, Charu Singhal | ||
Vol 5, No 2 (2014), Pagination: 18-55 | ||
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Abstract Views: 297 | PDF Views: 0 |
An Empirical Analysis of Customer Satisfaction of Indian Public Sector Banks | ||
Dinesh D. Harsolekar, Svetlana Tatuskar | ||
Vol 5, No 2 (2014), Pagination: 56-70 | ||
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Abstract Views: 509 | PDF Views: 0 |
Promotional Tools: Do Physicians Really Bite The Hook? | ||
Vinita Srivastava, Meenakshi Handa, Anupama Vohra | ||
Vol 5, No 2 (2014), Pagination: 71-84 | ||
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Abstract Views: 281 | PDF Views: 0 |
A Study of Workplace Stress and the Stifling Productivity of Teaching Faculty of B-schools of National Capital Region of Delhi | ||
Renu Vij | ||
Vol 5, No 2 (2014), Pagination: 85-97 | ||
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Abstract Views: 470 | PDF Views: 0 |
From Loan to Deposit: Deposit Creation by Banks and the Significance of Cash Reserves | ||
Arnab Kumar Chowdhury | ||
Vol 5, No 2 (2014), Pagination: 98-117 | ||
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Abstract Views: 336 | PDF Views: 1 |