Vol 5, No 2 (2014)

Table of Contents

Vol 5, No 2 (2014)

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Articles

Can We Afford to Ignore Religion in Management Education?
Karanam Nagaraja Rao, Kumar Mukul, Ruchi Mishra
 Vol 5, No 2 (2014), Pagination: 1-17
ABSTRACT |  PDF     Abstract Views: 507  |  PDF Views: 2
The Impact of Headline and Celebrity on Consumer Mind and Retention
Gajendra Singh, Charu Singhal
 Vol 5, No 2 (2014), Pagination: 18-55
ABSTRACT |  PDF     Abstract Views: 374  |  PDF Views: 0
An Empirical Analysis of Customer Satisfaction of Indian Public Sector Banks
Dinesh D. Harsolekar, Svetlana Tatuskar
 Vol 5, No 2 (2014), Pagination: 56-70
ABSTRACT |  PDF     Abstract Views: 593  |  PDF Views: 0
Promotional Tools: Do Physicians Really Bite The Hook?
Vinita Srivastava, Meenakshi Handa, Anupama Vohra
 Vol 5, No 2 (2014), Pagination: 71-84
ABSTRACT |  PDF     Abstract Views: 338  |  PDF Views: 0
A Study of Workplace Stress and the Stifling Productivity of Teaching Faculty of B-schools of National Capital Region of Delhi
Renu Vij
 Vol 5, No 2 (2014), Pagination: 85-97
ABSTRACT |  PDF     Abstract Views: 547  |  PDF Views: 0
From Loan to Deposit: Deposit Creation by Banks and the Significance of Cash Reserves
Arnab Kumar Chowdhury
 Vol 5, No 2 (2014), Pagination: 98-117
ABSTRACT |  PDF     Abstract Views: 412  |  PDF Views: 1