Dnyanamay

Open Access Open Access  Restricted Access Subscription Access

An Up-Swing of M-Commerce in India


Affiliations
1 PES' Modern Institute of Business Management, Pune, India
 

Mobile commerce is a broad term used for mobile banking, mobile ticketing, mobile coupons, purchasing of goods and services using mobile phones. India has huge potential as far as mobile commerce is considered. This paper tries to study the journey of Mobile-commerce (M-commerce) and the factors influencing the adoption intention of mobile commerce. Many companies, organizations, and communities in India are doing business using E-commerce and also are adopting M-commerce for doing business. But still M-commerce is at preliminary stage in India. The tremendous growth in mobile phone penetration shows that major Indian population has adopted to mobile phone and advancement in mobile technology and its usage is not limited for making basic phone calls, but can be used virtually in every sector of human activity-private, business, and government1.

Keywords

M-Commerce (MC), E-Commerce (EC), Smartphones, Apps.
User
Notifications
Font Size

  • IJCSI International Journal of Computer Science Issues, Vol. 10, Issue 4 - Transformation from E-commerce to M-commerce in Indian Context Sujata P. Deshmukh , Prashant Deshmukh , G.T. Thampi.

  • M-commerce Vs E-Commerce : Exploring Web session browsing behaviour - Research paper by Raphaeli, Orit , Fink, Lior, Berman, Sigal, Goldstein, Anat, Ben-Gurion University of the Negev, Israel

  • www.yourstory.com/2014/07/ecommerce-mcommerce

  • Marketingtechblog.com - Infographic -Rise-mobile-commerce-benefit-marketers

  • retail-week.com- article - Mobile-accounts-for-40-of-online-sales-as-m-commerce-gathers-pace

  • Indianexpress.com/article/technology/technology-others/ericsson-identifies-key-elements-of-mobile-broadband-growth-in-india

  • www.statista.com- Telecommunications- India’s Smart phone penetration over the years

  • TRAI -Publications - Annual Report 2013-14

  • M-commerce in India - Kartrocket.com

  • trak.in- Business/2015- Flipkart-shut-down-desktop-website-mobile-app-only 11 Alibaba eyeing acquisition of Indian e-commerce companies - www.livemint.com

  • www.mobilecommercepress.com - Articles-New-mobile-commerce-incubator-to-be-set-up-in-India-this-year

  • Retail Systems Reserach - www. rsresearch.com Retail eCommerce Shifting To mCommerce In India


Abstract Views: 165

PDF Views: 98




  • An Up-Swing of M-Commerce in India

Abstract Views: 165  |  PDF Views: 98

Authors

Nivedita Ekbote
PES' Modern Institute of Business Management, Pune, India

Abstract


Mobile commerce is a broad term used for mobile banking, mobile ticketing, mobile coupons, purchasing of goods and services using mobile phones. India has huge potential as far as mobile commerce is considered. This paper tries to study the journey of Mobile-commerce (M-commerce) and the factors influencing the adoption intention of mobile commerce. Many companies, organizations, and communities in India are doing business using E-commerce and also are adopting M-commerce for doing business. But still M-commerce is at preliminary stage in India. The tremendous growth in mobile phone penetration shows that major Indian population has adopted to mobile phone and advancement in mobile technology and its usage is not limited for making basic phone calls, but can be used virtually in every sector of human activity-private, business, and government1.

Keywords


M-Commerce (MC), E-Commerce (EC), Smartphones, Apps.

References