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Mobile commerce is a broad term used for mobile banking, mobile ticketing, mobile coupons, purchasing of goods and services using mobile phones. India has huge potential as far as mobile commerce is considered. This paper tries to study the journey of Mobile-commerce (M-commerce) and the factors influencing the adoption intention of mobile commerce. Many companies, organizations, and communities in India are doing business using E-commerce and also are adopting M-commerce for doing business. But still M-commerce is at preliminary stage in India. The tremendous growth in mobile phone penetration shows that major Indian population has adopted to mobile phone and advancement in mobile technology and its usage is not limited for making basic phone calls, but can be used virtually in every sector of human activity-private, business, and government1.

Keywords

M-Commerce (MC), E-Commerce (EC), Smartphones, Apps.
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