Global Journal of Research in Management

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Organized Retailing in India is Emerging– A Study in Twin Cities of Hyderabad


Affiliations
1 JNTU, Hyderabad, India
     

   Subscribe/Renew Journal


Retailing is of two types, viz Unorganized and Organized formats. Up to 1990s unorganized was predominant in Indian market. However, due to fast changing demographics, increase in youth population, government policies, higher affordability etc. prompted and facilitated organized retailing. Further, the declaration of Government of India‘s policy with regard to FDI has propelled the growth of organized retailing in India. Studies in the past have indicated though there is a huge potential for organized retailing, the share of organized format is still in a single digit only in Indian market. Therefore, the study on ―Organized Retailing in India is Emerging – a study in twin cities of Hyderabad‖ assumes significance. The study results indicate that the organized retailing, particularly in twin cities of Hyderabad, is yet emerging and has a long way to go to catch up with multi nationals

Keywords

Human Resource, Information Technology, Inventory, Logistics, Emerging.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Anna .S. Matila & Jochen Wirtz (2001), ―Congruency of Scent and music as a driver of in store evaluations and behavior.‖ Journal of Retailing, Year 2001, Vol. 77, P. 273-289

  • Avinash Mulky & Rajendra Nargundkar (2003), ―Modernization in Indian Retailing: Managerial and Policy Perspectives‖, Udyog Pragati; Volume 27, No.2, 2003.

  • Biplab. S. Bose, ―Marketing Management (Text & Cases)‖, Chapter 20, Himalaya Publishing House, First Edition, 2007, Pp. 509

  • Barnes, James G (2001), ―Secrets of customer relationship management. It‘s all about how you make them feel.‖ , McGraw Hill, New York, 2001

  • definition and meaning - BusinessDictionary.com http://www.businessdictionary.com/definition/retailing.html)

  • Carrie Yu, N.V. Shiv Kumar &VivekMehra, (2006-2007), ―New Dynamics: The impact on modern retailing.‖ Retrieved from: @ pwc.com.

  • Deepika Jhumb & Ravi Kiran (2011), ―Organized Retail in India – Drivers Facilitator and SWOT Analysis‖ – Asian Journal of Management Research, Volume 2, Issue 1, 2011.

  • DhivyaSatish&VenkatramaRaju D (2010), ―The growth of Indian Retail Industry‖, Advances in Management; Vol.3 (7), July 2010

  • Eric. G. Harris, John C. Mown& Tom J. Brown (2005), ―Re-examining Salesperson Goal Orientation, Personality Influences, Customer Orientation & Work Satisfaction.‖ Journal of the Academy of Marketing Science (2005), Vol.33, No.1, (Pp 19-35).

  • K. Rajanath, N.P. Mishra (2015). ―Retailing in India—A Consumer –Perspective‖, Indian Journal of Management Science, 2014, Volume- IV, Issue—1, Page No. 44-53

  • K. Rajanath, N.P. Mishra (2015) ―Retailing in India- A Retailer Perspective, Global Journal of Research in Management, Volume 5 Issue 1, Published: 2015, Pp 83-103.

  • Kishore Biyani, Founder & Group C.E.O, Future Group, India Retail Forum, September, 20-22; 2011

  • Mark Stephen, (2009), ―Innovative Retail Formats in India‖, retrieved from http: / Ezine Articles.com/3159934, October, 26

  • Mathew Joseph, Nirupama Soundararajan, Manish Gupta &SanghmitraSahu(2008), ―Retail Report 2‖, Pages 3, 8, & 129. ICRIER, 27 May, 2008

  • Merriam-Webster:https://www.merriam-webster.com/dictionary/retailing) Michel Levy& Barton .A. Weitz (2004), ―Retailing Management‖, 5th Edition, 2004, Page 6; Tata McGraw Hill.

  • Michel Levy& Barton .A. Weitz (2004), ―Retailing Management‖, 5th Edition, 2004, Page 6; Tata McGraw Hill.

  • Noel Y.M. Siu and Jeff tak-Hiy cheung, ― A measure of retail service quality ―, Marketing Intelligence and Planning, vol.19, no.2, yr.2001, (Pages; 88—96.).

  • Ranjan Banerjee (1999), ―Shopping versus Buying ―,A&M , DCC (1999) Pp:- 98-100

  • Siddhartha G. Das, ―Primacy of Price‖ Indian Management, the Journal of All India Management Associations, Vol.41, Issue 5, 2002. Page –12

  • Sylvie Mortin, Laurette Dube & Jean Charles Chebat (2007), ―The role of pleasant music in service scopes: A test of the dual model of environmental perception.‖ Journal of reality, Volume: - 83, No:-1, (2007). Pp: - 115-130.

  • Velitchka D. Kaltcheva and Barten A. Weitz (2006), ―When should a retailer create on exciting store environment‖, Journal of Marketing- American Behavior‖, Marketing Association (2006), Vol. 70; No.1

  • V.S. Rama Rao; (2009),‖ Challenges to Retail Development in India.‖ 12th Nov, retrieved from: w.w.w.Citeman.com, November, 12.


Abstract Views: 200

PDF Views: 0




  • Organized Retailing in India is Emerging– A Study in Twin Cities of Hyderabad

Abstract Views: 200  |  PDF Views: 0

Authors

Navin Prakash Mishra
JNTU, Hyderabad, India
K. Rajanath
JNTU, Hyderabad, India

Abstract


Retailing is of two types, viz Unorganized and Organized formats. Up to 1990s unorganized was predominant in Indian market. However, due to fast changing demographics, increase in youth population, government policies, higher affordability etc. prompted and facilitated organized retailing. Further, the declaration of Government of India‘s policy with regard to FDI has propelled the growth of organized retailing in India. Studies in the past have indicated though there is a huge potential for organized retailing, the share of organized format is still in a single digit only in Indian market. Therefore, the study on ―Organized Retailing in India is Emerging – a study in twin cities of Hyderabad‖ assumes significance. The study results indicate that the organized retailing, particularly in twin cities of Hyderabad, is yet emerging and has a long way to go to catch up with multi nationals

Keywords


Human Resource, Information Technology, Inventory, Logistics, Emerging.

References