IBMRD's Journal of Management & Research

The PDF file you selected should load here if your Web browser has a PDF reader plug-in installed (for example, a recent version of Adobe Acrobat Reader).

If you would like more information about how to print, save, and work with PDFs, Highwire Press provides a helpful Frequently Asked Questions about PDFs.

Alternatively, you can download the PDF file directly to your computer, from where it can be opened using a PDF reader. To download the PDF, click the Download link above.

Fullscreen Fullscreen Off


The major banks in India are increasingly providing services through electronic channels such as ATMs, internet banking, Tele-banking and mobile banking. The research is an attempt to study the consumer awareness on mobile banking&percept ion about the same. A survey research is conducted among the consumers who are residing in Pune. The study shows that consumers are aware about mobile banking service provided by their bank. Consumers are familiar about various banking transact ions that can be done with the help of mobile banking. Consumers think that mobile banking is easy to use; it is very useful for them as it will give them flexibility to do transact ions irrespect ive the t ime of day. Consumers think that major advantage of mobile banking is 'Anywhere anyt ime banking'.

Keywords

Electronic Channels, Mobile Banking, Consumers
Notifications