Barriers Factors of Wasiyyah (Will Writing):Case of BSN Bank

The growth of unclaimed inheritance in Malaysia is an issue that requires a serious action. Absence of awareness on procedures about the distribution of dead’s people estates worth more than RM60 billion have not been claimed by their beneficiaries since independence of Malaysia. The purpose of this paper is to find out the intention barriers factors for not buying Wasiyyah (Islamic will writing)product among customers of BSN bank. A qualitative approach was used through face-to-face structured interviews to identify the intention factors and awareness level concerning the subscription on Wasiyyah under the BSN bank. The findings reveal that most interviewees are aware of Wasiyyah and its benefits, they were not aware that BSN bank offers such product which shows the need of promotion. The study also found that Wasiyyah is not widely used among Malaysians and they are not interested to subscribe under the BSN bank(or other banks).The study is useful to improve the awareness level of Malaysian concerning the estate planning as well as elaborate the advantages of Wasiyyah. More specifically for BSN bank, this study will enhance the long-term survival of the banks by attracting the customers, whilethe bankers will set up different marketing campaigns for the client based on their level of awareness and preferences.