Environment of Manufacturing and Marketing in India

The industrial scenario reveals that Indian industries and products are attaining world class level. The liberalization process, besides intensifying competition, has helped manufacture to achieve advantage. Rural market is an emerging area. It is both opportunity as well as challenge for the marketers. The Small and Medium Enterprise (SME) Sector also show some sign of improvement. Since this sector has to compete with global players, it requires formulating effective strategies for manufacturing and marketing the Product. There is a need to design suitable strategies to top the growing rural market. The manufacturing sector is the backbone of any nation’s GDP and over the years, the sector has created an endless number of opportunities for all stakeholders. However, like any other industry, the sector consumes a great number of resources while generating a lot of waste leading to environmental damage. Thus, it is imperative that manufacturing industries strive for ‘Sustainable Manufacturing’ on an immediate basis. Present article intends to highlight various facts related to the Marketing, Manufacturing Environment of India.