IBMRD's Journal of Management & Research

Sandeep Walunj ¹, G. H. Barhate ²

Affiliations
1 PIRENS IBMA Loni, Dist-Ahmednagar,University of Pune, IN
2 C.D.J.College of Commerce,Shrirampur, Dist-Ahmednagar, University of Pune, IN

Abstract

Customer is the king in kingdom of Marketing and Banking domain has no exception to it. In the digital economy of the 21st century, the focus of production efficiency and product differentiation is shifted to value creation and relationship management. Customer relationship management (CRM) is a critical business strategy in gaining competitive advantages. Technology, People and Customer are the three pillars of the success of banking in the fast changing economic environment. The ultimate performance of a bank depends upon the satisfaction of its customers. In the competitive banking era, banks have to strive hard for retaining and enlarging their customer base.
Information technology has embraced banking services like any other industry. New generation services include use of ATMs, Internet Banking, Mobile Banking, customer Call center and other internet driven services like E-banking etc. The concept of CRM when seen in the context of ebusiness, it translates into e-CRM, which essentially deals with managing customer interactions over the web. Through information technology uses we find that there is an attempt to exceed customer expectation on service quality dimension. The most of the Indian banks have entered in the technology age and providing various types of electronic products and services. The present paper endeavors to explore the concept of e-CRM in Indian banks from its various dimensions covering specifically its concept, benefits, techniques used in e-CRM. It also extends to the need, process, present status and future prospects of e-CRM in Indian Banks.

Keywords

e-CRM, Indian Banks, E-banking

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G. H. Barhate ¹, Mohasin A. Tamboli ²

Affiliations
1 CD Jain College of Commerce, Shrirampur, IN
2 PIRENS Research Center, Loni, IN

Abstract

Change is the law of nature. The environment and climate change are the most complicated issues that world is facing today. So adoption of change is the need for the survival. Today's business is all about being green. From Wal-Mart to Apple, everyone is talking about how green they are. Being a financial organization banks are responsible for the economic development of the nation. Green banking means promoting environmental friendly practices and reducing carbon footprint from banking activities. Adoption of green banking practices will not only be useful for environment, but also benefit in greater operational efficiencies, a minimum errors and frauds, and cost reductions in banking activities. The present paper aims to highlight Indian initiatives by various banks adopting green banking in India. Further, an attempt has been made to highlight the major benefits, confronting challenges of Green Banking.

Keywords

Banking, Eco-Friendly, Green, Online.

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Vishwas Pendse ¹, G. H. Barhate ²

Affiliations
1 PDVVPF’s IBMRD,Ahmednagar, IN
2 C.D.Jain College, Shrirampur, IN

Abstract

Over the past retirement planning has become less of an institutional and more of an individual responsibility. The reasons for this change are well known and include a shift from defined benefit to defined contribution retirement programs, longer life spans, and growing uncertainty and even company pensions. The savings rate has been declining on one hand and process of portfolio management becoming more and more complex. The Government of India intends to spread financial literacy and awareness through its ambitious policies. The investors though are aware of need of systematic planning; do not engage them in such effort. The present study is an attempt to understand the underlying reasons for such disinterest by investors. Many reasons such as lack of knowledge of financial planning, unawareness of the role of financial planners, self rated expertise was found to be prominent among them. The study is limited to Ahmednagar city and can be useful in identifying underlying reasons for non engagement in financial planning or help by professionals.

Keywords

Socio Demographic Characteristics, Financial Planning

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