IBMRD's Journal of Management & Research

Ruchita Ramani ¹, Sagar Dhabade ¹, Vatsala Manjunath ¹

Affiliations
1 ASM’s IPS, IN

Abstract

Our research paper is based on the study of overall consumer behaviour towards selection of financial newspaper with special reference to Business Standard Newspaper in Pune. The study of consumer behaviour helps organizations in improvisation of their marketing strategies by understanding the consumer's psychology while evaluating different alternatives and selecting the best one available. The study also emphasizes on environmental factors influencing the buying decision. This study helps the firms to know about the customer's needs and provide customized products as desired by the customers thereby leading to customer satisfaction and boost in the sales. This study also focuses on formulation new marketing strategies for increasing the sales and maximization of profits and improvisation or modification of existing strategies used by the business by providing the customers with tailor made products to effectively reach the consumer.

Keywords

Business Standards, Consumer Behaviour, Marketing Strategy

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