International Journal of Business Analytics and Intelligence

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

The 3i Contact Management Informed-Intelligent-Insightful Led Execution Towards Enhanced Customer Interaction & Experience


Affiliations
1 Global Business Services IBM, India
     

   Subscribe/Renew Journal


Effective and efficient way of complaint management is an integral part of enhancing customer experience. Apart from the potential loss of customer and Brand reputation damage, research reveals an average cost of about $250 to $350 per complaint in terms of manpower, infrastructure and compensation.
Subscription Login to verify subscription
User
Notifications
Font Size


Abstract Views: 328

PDF Views: 0




  • The 3i Contact Management Informed-Intelligent-Insightful Led Execution Towards Enhanced Customer Interaction & Experience

Abstract Views: 328  |  PDF Views: 0

Authors

Madhumita Ghosh
Global Business Services IBM, India

Abstract


Effective and efficient way of complaint management is an integral part of enhancing customer experience. Apart from the potential loss of customer and Brand reputation damage, research reveals an average cost of about $250 to $350 per complaint in terms of manpower, infrastructure and compensation.