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A Study on Factors Influencing Employees on Adoption of Digital Transformation Initiation by Employers


Affiliations
1 Professor, Adi Shankara Business School, Kerala, India
2 Assistant Professor, Adi Shankara Business School, Kerala, India
3 Associate Professor, Adi Shankara Business School, Kerala, India
     

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India is one of the largest and fastest-growing economies and the organisations in India needs to compete with other developed countries to keep the momentum and achieve the higher growth rate than other countries. Competitive offerings by telecommunications firms have turbocharged internet subscriptions and data consumptions by the individuals and organisations. The competition among the firm is increasing, and it is a fact that the organisation which is capable of exploiting the technology in a better way will outsmart other in the competition. Though the union government and state government prioritise the information technology training, the employees are still not perceived the advantages of digitalisation. The digitalisation effort by few organisations is either not taken off or left at midway due to lack of support. Hence, this study is to evaluate the factor influencing the organisation digitalisation. It is found that all factors like employee satisfaction, perceived usefulness and easiness of technology are strongly correlated with employee readiness to accept the digital transformation. Employee insecurity and discomfort negatively correlated on digital transformation.

Keywords

Employee Satisfaction, Employee Readiness, Perceived Usefulness, Perceived Ease of Use, Digital Transformation.
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  • A Study on Factors Influencing Employees on Adoption of Digital Transformation Initiation by Employers

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Authors

C. Pradeep Kumar
Professor, Adi Shankara Business School, Kerala, India
K. R. Renjith
Assistant Professor, Adi Shankara Business School, Kerala, India
C. N. Nimal
Associate Professor, Adi Shankara Business School, Kerala, India

Abstract


India is one of the largest and fastest-growing economies and the organisations in India needs to compete with other developed countries to keep the momentum and achieve the higher growth rate than other countries. Competitive offerings by telecommunications firms have turbocharged internet subscriptions and data consumptions by the individuals and organisations. The competition among the firm is increasing, and it is a fact that the organisation which is capable of exploiting the technology in a better way will outsmart other in the competition. Though the union government and state government prioritise the information technology training, the employees are still not perceived the advantages of digitalisation. The digitalisation effort by few organisations is either not taken off or left at midway due to lack of support. Hence, this study is to evaluate the factor influencing the organisation digitalisation. It is found that all factors like employee satisfaction, perceived usefulness and easiness of technology are strongly correlated with employee readiness to accept the digital transformation. Employee insecurity and discomfort negatively correlated on digital transformation.

Keywords


Employee Satisfaction, Employee Readiness, Perceived Usefulness, Perceived Ease of Use, Digital Transformation.

References