International Journal of Business Analytics and Intelligence

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A Study on the Analytics Tool Used in Decision Making at Small and Medium Enterprise


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1 Ahmadabad, Gujarat, India
     

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The article focuses on the study of prevailing decision making styles of Small Scale Industrial (SSI) Units. It presents data collected from 200 SSI units from Bhavnagar-a coastal city of Gujarat, India. The objective of writing the article is to depict heuristic decision patterns of small and medium enterprises, and the rare use of analytical or statistical business intelligence tools in decision making processes. It would be interesting to study the design of decision taken on routine basis in small units, poorly equipped with technology and technical know-how. The paper is descriptive in terms, and lays a lucid picture of present decision making processes.

Keywords

Decision Making, Smallscale Units, Analytical Tools, Statistical Tools, Business Intelligence.
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  • Hedgebeth, D. (2007). Data-driven decision making for the enterprise: an overview of business intelligence applications. The Journal of Information And Knowledge Management Systems, 414-420.

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  • A Study on the Analytics Tool Used in Decision Making at Small and Medium Enterprise

Abstract Views: 403  |  PDF Views: 0

Authors

Vivek N. Bhatt
Ahmadabad, Gujarat, India

Abstract


The article focuses on the study of prevailing decision making styles of Small Scale Industrial (SSI) Units. It presents data collected from 200 SSI units from Bhavnagar-a coastal city of Gujarat, India. The objective of writing the article is to depict heuristic decision patterns of small and medium enterprises, and the rare use of analytical or statistical business intelligence tools in decision making processes. It would be interesting to study the design of decision taken on routine basis in small units, poorly equipped with technology and technical know-how. The paper is descriptive in terms, and lays a lucid picture of present decision making processes.

Keywords


Decision Making, Smallscale Units, Analytical Tools, Statistical Tools, Business Intelligence.

References