International Journal of Business Ethics in Developing Economies

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Environmental Sustainability through Sustainability Entrepreneurship – A Case Study ofApollo Tyres Ltd.


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1 Head – Department of Management, MET’S College of Advanced Studies, Kerala, India
     

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The rise in global population has resulted in overexploitation of natural resources. Overall, increase in the consumption pattern due to globalization has resulted in improved living standards, higher rate of infrastructure development, and rapid technological innovations. Deforestation, using the land for intensive farming with the help of chemical fertilizers, pollution caused by the products and industries, and so on, have altered the natural balance, resulting in global warming, climate change, extinction of species, loss of habitats, and depletion of drinkable fresh water. The pandemic COVID-19 is an eye-opener, which emphasizes on the requirement to rethink and reestablish the harmony between man and environment. We cannot think about a world without the technology, products, and infrastructure that we have today. Economic activities cannot be curtailed for the protection of the environment. This is where the importance of the concept of sustainability comes into the picture. This is the time, when it is not too late, to think about converting all economic activities into an environmentally sustainable one. Sustainability entrepreneurship is the process in which a company solves the social and environmental problems caused by their business activity through certain practices adopted by them. The author studies one of the leading tire manufacturing companies in the world, Apollo Tyres, as a part of his summer internship for a Master’s degree in Business Administration. The study tries to expose the different practices followed by the company to protect the environment, reduce the negative impacts upon the environment, and to be environmentally sustainable.

Keywords

Environmental Sustainability, Sustainability Entrepreneurship, Preventing Pollution, Sustainable Resource Use, Climate Change Mitigation, Environment Protection
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  • Environmental Sustainability through Sustainability Entrepreneurship – A Case Study ofApollo Tyres Ltd.

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Authors

Dipu Varghese
Head – Department of Management, MET’S College of Advanced Studies, Kerala, India

Abstract


The rise in global population has resulted in overexploitation of natural resources. Overall, increase in the consumption pattern due to globalization has resulted in improved living standards, higher rate of infrastructure development, and rapid technological innovations. Deforestation, using the land for intensive farming with the help of chemical fertilizers, pollution caused by the products and industries, and so on, have altered the natural balance, resulting in global warming, climate change, extinction of species, loss of habitats, and depletion of drinkable fresh water. The pandemic COVID-19 is an eye-opener, which emphasizes on the requirement to rethink and reestablish the harmony between man and environment. We cannot think about a world without the technology, products, and infrastructure that we have today. Economic activities cannot be curtailed for the protection of the environment. This is where the importance of the concept of sustainability comes into the picture. This is the time, when it is not too late, to think about converting all economic activities into an environmentally sustainable one. Sustainability entrepreneurship is the process in which a company solves the social and environmental problems caused by their business activity through certain practices adopted by them. The author studies one of the leading tire manufacturing companies in the world, Apollo Tyres, as a part of his summer internship for a Master’s degree in Business Administration. The study tries to expose the different practices followed by the company to protect the environment, reduce the negative impacts upon the environment, and to be environmentally sustainable.

Keywords


Environmental Sustainability, Sustainability Entrepreneurship, Preventing Pollution, Sustainable Resource Use, Climate Change Mitigation, Environment Protection

References