![Open Access](https://i-scholar.in/lib/pkp/templates/images/icons/fulltextgreen.png)
![Restricted Access](https://i-scholar.in/lib/pkp/templates/images/icons/fulltextred.png)
![Open Access](https://i-scholar.in/lib/pkp/templates/images/icons/fulltextgreen.png)
![Open Access](https://i-scholar.in/lib/pkp/templates/images/icons/fulltext_open_medium.gif)
![Restricted Access](https://i-scholar.in/lib/pkp/templates/images/icons/fulltextred.png)
![Restricted Access](https://i-scholar.in/lib/pkp/templates/images/icons/fulltext_restricted_medium.gif)
Ethical Dilemma and Marketing Decisions: A Case Analysis of Food Products
Subscribe/Renew Journal
This paper attempts to examine the ethical dilemmas faced by the managers in making decisions in the marketing of food products. In the prevailing business environment, most of the organisations primarily aim to optimize profits in the long term survival what has emerged critical for feel-factor among the existing and prospective consumers and commitment among employees. A decade ago concept of ethical marketing was restricted to few known companies or selected brands but as a general marketing phenomenon it is only in the recent times that it has come to be accepted as critical to sustaining long term growth of the business across the global marketing spectrum. The dictates of the intense competition and global access to the goods and services have made 'social responsibility' as the cardinal mantra for transacting business. In the emerging market scenario, business practices and transparency in the market are not only found to be essential but have also become a basic requirement under the existing laws of the land and as such the role of marketers in decision making functions has changed under emerging new realities.
Keywords
Ethical Challenges, Marketing Decisions, Food Products, Legal Issues, Exploitation
Subscription
Login to verify subscription
User
Font Size
Information
- Achaya, K. T. (1990). Oilseeds and Oil Milling in India: A Cultural and Historical Survey. Oxford and B.H. Publishing Co. Pvt. Ltd., New Delhi
- Agalgatt, B. H., & Krishna, S. (2007). Business Ethics: Concepts and Practices. Nirali Prakashan, Pune. 154 - 168.
- Agarwal, J., & Malloy, D. C. (2000). The role of existentialism in ethical business Decision-Making. Business Ethics: A European Review, 9(3), 143–154.
- Andreasen, A. R. (1993). Unethical seller practices: A neglected issue in consumer satisfaction and dissatisfaction research. Advances in consumer research, 20, 109-112.
- Aima, A., & Sharma, N. (2011). Marketing of select food products: Ethical practices and consumer sensitivity. International Journal of Research in Commerce and Management, 2(12), 75-78.
- Babua, D., & Verma, N. K. (2010). Value chains of milk and milk products in Organised sector of Tamil Nadu. A Comparative Analysis. Agricultural Economics Research Review, 23, 479-486.
- Bhal, T. K., & Sharma, P. (2004). Managerial Ethics- Dilemmas and Decision making, Saga Publications India Pvt. Ltd., New Delhi. 76-94.
- Bhatia, S. K., & Ahmad, A. (2002). Business Ethics: Managerial Values, Deep and Deep Publications, New Delhi. 39-51.
- Bowman, J. S. (1976). Managerial ethics in business and government. Business Horizons.
- Carroll, A. B. (1975). Managerial ethics: A post-watergate view. Business Horizons.
- Carroll, A. B. (1989). Business and Society: Ethics and Stakeholder Management. Cincinnati: South Western.
- Cassel, D. (2001). Human rights and business responsibility in the global marketplace. Business Ethics Quarterly, 11(2), 261–274.
- Cavanagh, G. F., Moberg, D. J., & Velasquez, M. (1981). The ethics of organizational politics. Academy of Management Review, 6(3), 363–374.
- Chan, G. K. Y. (2008). The relevance and value of confucianism in contemporary business ethics. Journal of Business Ethics, 77(3), 347–360.
- De George, E. T. (1987). The status of business ethics: Past and Future. Journal of Business, 6, 201-211.
- Denise M. Patterson (2001). Causal effects of regulatory, organizational and personal factors on ethical sensitivity. Journal of Business Ethics, 30, 123–159.
- Desai, M. S., & Thomas, J. E. (2008). Managing electronic information: An ethics perspective. Information Management & Computer Security, 16, 20 – 27.
- Deshpande, S. P. (1997). Managers perception of proper ethical conduct: The affect of sex, age and level of education. Journal of Business Ethics, 16, 79-85.
- Deshpande, S. P., Joseph, J., & Maximov, V. V. (2000). Perceptions of proper ethical conduct of male and female russian managers. Journal of Business Ethics, 24, 179-183.
- Dunfee, T. W., Smith, N. C., & Ross Jr. W. T. (1999). Social contracts and marketing ethics. Journal of Marketing, 63(3), 14-33.
- Farris, M. T. (1981). Purchasing reciprocity and antitrust revisited. Journal of Purchasing and Materials Management, 14, 2–7.
- Fern, E., & Brown, J. R. (1984). The industrial/consumer marketing dichotomy: A case of insufficient justification. Journal of Marketing, 48(2), 68-77
- Ferrell, O. C., & Gresham, L. G. (1985). A contingency framework for understanding ethical decision making in marketing. Journal of Marketing, 49(3), 87–96.
- Ferrell, O. C., & Weaver, M. (1978). Ethical beliefs of marketing managers. Journal of Marketing, 42, 69–73.
- Ferrell, O. C., Gresham, L. G., & Fraedrich, J. (1989). A synthesis of ethical decision making models for marketing. Journal of Macro Marketing, 11, 55–64.
- Fritzsche, D. J. (1995). Personal values: Potential keys to ethical decision making. Journal of Business Ethics, 14, 909–922.
- Ford, R. C., & Richardson, W. D. (1994). Ethical decision making: A review of the empirical literature. Journal of Business Ethics, 13 (3), 205–221.
- Forsyth, D. R. (1980). A taxonomy of ethical ideologies. Journal of Personality and Social Psychology, 39, 175–184.
- Gundlach, G. T., & Murphy, P. E. (1993). Ethical and legal foundations of relational marketing exchanges. Journal of Marketing, 57 (4, 35-47
- Gupta, S. (2010). In A multidimensional ethics scale for Indian managers. Moral decision making. Electronic Journal of Business Ethics and Organization Studies, 15( 1), 5-14
- Hunt, S. D., & Scott, V. (2005). Personal moral codes and the hunt-vitell theory of ethics. In Business Ethics: New Challenges for Business Schools and Corporate Leaders, Robert A. Peterson and O.C. Ferrell (eds.) Armonk, New York: M.E. Sharpe, 18-37.
- Withey, J. J. (2011). Ethical dilemmas in marketing practices among small and medium sized enterprises. Journal of Academic and Business Ethics, 1-7.
- Svensson, G. Wood, G., & Callaghan, M. (2006). Codes of ethics in corporate Sweden. Corporate Governance, 6/5, 547 – 566.
- Svensson, G., & Wood, G. (2008). A model of business ethics. Journal of Business Ethics, 77, 303- 322.
- Vitell, S. J., & Singhapakdi, A. (1993). Ethical ideology and its influence on the norms and judgments of marketing practitioners. Journal of Marketing Management, 3 (Spring/Summer), 1–11.
![](https://i-scholar.in/public/site/images/abstractview.png)
Abstract Views: 1081
![](https://i-scholar.in/public/site/images/pdfview.png)
PDF Views: 2