Information Sharing:A Key Survival Platform for Marketers

This paper dives deep into the information sharing and communication keys that abet a lot to the business partners and entities. The study is concentrated on the data collected from 152 wholesalers operating in district Udhampur in J&K State. A self-developed questionnaire was prepared to gather the respective response. The KMO, BTS, and Cronbach Alpha value enhanced the validity and reliability of the construct. CFA was also applied to confirm the construct and its values revealed significant results. The results of hierarchical linear regression statistical tool revealed that information sharing and communication leads to development of competitive strength among business partners, and information sharing and communication also assist in fixing contract items, discounts, and profit margins as represented by its p values (p < .05).