International Journal of Banking, Risk and Insurance

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Online Technology-A Faithful Friend for the Life Insurance Industry


Affiliations
1 Dept. of Business Administration, Muthurangam Government College (Autonomous), Vellore, Tamil Nadu, India
2 Dept. of Business Administration, Annamalai University, Chidambaram, Tamil Nadu, India
     

   Subscribe/Renew Journal


Life insurance policies insure lives of people and financially support their kin after their demise. Life insurance industry gives direct and indirect job opportunities to many people. The contribution of life insurance business to GDP increases year by year. Life insurance industry in India has faced lot of changes from its inception. In the last one decade, as like other industries, the penetration of information technology has made incredible changes in the life insurance sector. The changes that occurred in life insurance industry are mainly for the benefits of policyholders and development of entire industry. The present paper aims to highlight the importance of Internet, smartphones, computers, its users, web aggregation, and social media network in India. The article also focuses on the prominence of online technology and its effect on the life insurance sector in India. This article attempts to disseminate the level of benefits gained by customers and companies due to the influence of online technology.

Keywords

Digital Insurance, Web Aggregator.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Accenture (2015). Digital demystified and opportunities for Indian insurance. Bangalore: Accenture.

  • Balachandar, G., & Panchanatham, N. (2013). Social Media - A key facilitator For Employee recruitment. In P. Nagarajan., R. Tamilarasan & P. Amirtha Gowri (Eds.), Social Media- A New frontier For Buisness (pp. 174-177). Nagarkoil: Virutcham Publication.

  • Chadda, H. (2015). Digitally Poised India. Retrieved from http://www.slideshare.net.(accessed April 5, 2016)

  • Karthi, R. (2015). Influence of online marketing in the prospective Indian Insurance Industry. IOSR Journal of Business Management, 24-30.

  • Ken Research. (2015). Major Growth Drivers of Online Insurance Market-2009. Retrieved from http://www.newswire.com.(accessed July 25, 2016)

  • Goel, N. (2015). Why digital insurance is growing rapidly In India. Retrieved from http://www.businessworld.in (accessed November 3, 2016).

  • Dreischmeier, R., Nidddam, M., Gard, J. C., & Shah, A. (2014). A roadmap for winning as insurers goes digital. Asia Pacific: BCG Perspectives.

  • Vaitheeswaran, T., Sri Lalitha, S., & Reni, P. (2011). Vertical snapshot mobility in insurance. Perspectives TCS Consulting Journal, 4, 88-95.


Abstract Views: 318

PDF Views: 2




  • Online Technology-A Faithful Friend for the Life Insurance Industry

Abstract Views: 318  |  PDF Views: 2

Authors

G. Balachandar
Dept. of Business Administration, Muthurangam Government College (Autonomous), Vellore, Tamil Nadu, India
N. Panchanatham
Dept. of Business Administration, Annamalai University, Chidambaram, Tamil Nadu, India

Abstract


Life insurance policies insure lives of people and financially support their kin after their demise. Life insurance industry gives direct and indirect job opportunities to many people. The contribution of life insurance business to GDP increases year by year. Life insurance industry in India has faced lot of changes from its inception. In the last one decade, as like other industries, the penetration of information technology has made incredible changes in the life insurance sector. The changes that occurred in life insurance industry are mainly for the benefits of policyholders and development of entire industry. The present paper aims to highlight the importance of Internet, smartphones, computers, its users, web aggregation, and social media network in India. The article also focuses on the prominence of online technology and its effect on the life insurance sector in India. This article attempts to disseminate the level of benefits gained by customers and companies due to the influence of online technology.

Keywords


Digital Insurance, Web Aggregator.

References