Open Access Subscription Access
Open Access Subscription Access
A Study on the Effect of Perceived Usefulness, Social Value and Monetary Value on Intention to Adopt Financial Services
The Indian economy is being at its rebounding phase and growing with an average rate of 6-7%. The financial sector in Indian economy is mostly dominated by banks. The banks play a vital role in the economic development of a country. This research intends to suggest a conceptual framework that will investigate the effect of perceived usefulness, perceived social value, and perceived monetary value on the intention to adopt financial services. In order to test this impact, regression analysis has been applied. Primarily, this study aims to explore various dimension of financial services of banks and exploring whether the customers are ready to adopt these financial services. The results reflect that perceived usefulness, social value, and monetary value have a positive impact on intention to adopt financial services. Moreover, further scope and limitations are being discussed.
Banks, Perceived Ease of Use, Perceived Monetary Value, Perceived Social Value, Regression.
- Abeka, S. O. (2012). Perceived usefulness, ease of use, organizational and bank support as determinants of adoption of internet banking in east Africa. International Journal of Academic Research in Business and Social Sciences, 2(10), 97.
- Alsheikh, L., & Bojei, J. (2012). Customer’s perceived value to use mobile banking services. In International Conference on Management, Behavioral Sciences and Economics Issues (ICMBSE 2012), Penang. Malaysia (pp. 178-182).
- Aulia, S. A., Sukati, I., & Sulaiman, Z. (2016). A review: Customer perceived value and its Dimension. Asian Journal of Social Sciences and Management Studies, 3(2), 150-162.
- Bradley, L., & Stewart, K. (2003). The diffusion of online banking. Journal of Marketing Management, 19(910), 1087-1109.
- Briggs, E., & Grisaffe, D. (2010). Service performance - loyalty intentions link in a business-to-business context: The role of relational exchange outcomes and customer characteristics. Journal of Service Research, 13(1), 37-51.
- Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 319-340.
- Dootson, P., Beatson, A., & Drennan, J. (2016). Financial institutions using social media: Do consumers perceive value?. International Journal of Bank Marketing, 34(1), 9-36.
- Doyle, P. (2000). Value-based marketing. Journal of Strategic Marketing, 8(4), 299-311.
- Gerrard, P., & Barton Cunningham, J. (2003). The diffusion of internet banking among Singapore consumers. International Journal of Bank Marketing, 21(1), 16-28.
- Jahangir, N., & Begum, N. (2008). The role of perceived usefulness, perceived ease of use, security and privacy, and customer attitude to engender customer adaptation in the context of electronic banking. African journal of business management, 2(2), 32.
- Khalifa, M., & Ning Shen, K. (2008). Explaining the adoption of transactional B2C mobile commerce. Journal of Enterprise Information Management, 21(2), 110-124
- Kim, B., & Han, I. (2009). What drives the adoption of mobile data services? An approach from a value perspective. Journal of Information Technology, 24(1), 35-45.
- Koivu, T. (2002). Do efficient banking sectors accelerate economic growth in transition countries.
- Lee, Y. K., Park, J. H., Chung, N., & Blakeney, A. (2012). A unified perspective on the factors influencing usage intention toward mobile financial services. Journal of Business Research, 65(11), 1590-1599.
- Mutua, R. W. (2013). Effects of mobile banking on the financial performance of commercial banks in Kenya. Unpublished MBA Thesis, University of Nairobi.
- Naiwumbwe, M. (2012). Perceived ease of use, perceived usefulness, behavioral intention to use, and acceptance of mobile money transfer services (Doctoral dissertation, Makerere University).
- Nunnally, J. (1978). Psychometric methods (3rd ed.). New York: McGraw-Hill.
- Park, D. H., Lee, J., & Han, I. (2007). The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement. International Journal of Electronic Commerce, 11(4), 125-148.
- Saeed, K. A. (2013). Perceived financial control and acceptance of mobile banking services: An empirical assessment. Proceedings of the Nineteenth Americas Conference on Information Systems, Chicago, Illinois, August 15-17.
- Sanchez-Fernandez, R., & Iniesta-Bonillo, M. A. (2007). The concept of perceived value: A systematic review of the research. Marketing theory, 7(4), 427-451.
- Sayid, O., & Echchabi, A. (2013). Attitude of Somali customers towards mobile banking services: The case of Zaad and Sahal services. Economic Insights-Trends and Challenges, 2(3), 9-16.
- Sikdar, P., Kumar, A., & Makkad, M. (2015). Online banking adoption: A factor validation and satisfaction causation study in the context of Indian banking customers. International Journal of Bank Marketing, 33(6), 760-785.
- Takele, Y., & Sira, Z. (2013). Analysis of factors influencing customers’ intention to the adoption of e-banking service channels in bahir dar city: An integration of TAM, TPB AND PR. European Scientific Journal, ESJ, 9(13).
- Tiwari, R., Buse, S., & Herstatt, C. (2006, June). Customer on the move: strategic implications of mobile banking for banks and financial enterprises. In E-Commerce Technology, 2006. The 8th IEEE International Conference on and Enterprise Computing, E-Commerce, and E-Services, The 3rd IEEE International Conference on (pp. 81-81). IEEE
- Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: Four longitudinal field studies. Management Science, 46(2), 186-204.
- Wu, H. Y., Lin, C. C., Li, O., & Lin, H. H. (2010). A study of bank customers’ perceived usefulness of adopting online banking. Global Journal of Business Research, 4(3).
- Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. The Journal of Marketing, 2-22.
Abstract Views: 197
PDF Views: 0