Open Access
Subscription Access
Open Access
Subscription Access
Profile of the Customers and Level of Banking Penetration:A Relationship Study
Subscribe/Renew Journal
This paper aims to analyze the socio-economic and banking profile of the customers and the level of banking penetration of rural areas of Sivakasi. This study contains both primary data and secondary data. The researcher has used convenient sampling technique for the selection of the 200 sample respondents. Percentage analysis is used throughout the study. The researcher has applied the Chi-Square test by using of SPSS to test the relationship between socio-economic profiles of the respondents such as gender, age, educational status, family monthly income, and employment status, and their level of penetration. The Chi-Square test result reveals that there is no significant association between gender of the respondents and the level of penetration and there is significant association between socio-economic variables such as age, educational status, family monthly income, and employment status, and the level of penetration. In order to find whether the level of penetration differs on the basis of type of bank, purpose of opening bank account, and number of year’s deals with bank account, the researcher has applied Kruskal Wallis test with the help of SPSS. Kruskal Wallis test results found that there is significant difference in the level of penetration on the basis of type of the bank, purpose of opening bank account, and number of year’s deals with bank.
Keywords
Banking Penetration, Rural Customers, Banking Products and Services.
Subscription
Login to verify subscription
User
Font Size
Information
- https://timesofindia.indiatimes.com
- Gordon, E., & Natarajan, K. (2014). Banking theory, law and practice. Himalaya Publishing House, Mumbai.
- https://rbi.org.in/Scripts/AnnualReportPublications.aspx?year=2017
- https://rbi.org.in/Scripts/AnnualReportPublications.aspx?year=2013
- https://economictimes.indiatimes.com
- Bansal, P., & Behal, V. (2013). Penetration of schedule commercial banks in rural areas: A comparative study. Indian Journal of Finance, 7(1), 38-43.
- Bhavesh, J. P., Darshan, B. R., &Chirag, R. P. (2013). Rural banking through Internet: Astudy on use of internet banking among rural consumers. Asian Journal of Management Research, 3(2), 325-335.
- Dileep, S., & Kesava Rao, V. (2013). A study on Indian rural banking industry - Issues and challenges. Asia Pacific Journal of Research, 2(4), 1-13.
- Chawla, D., & Sondhi, N. (2014). Research methodology concepts and cases. Vikas Publishing House Private Limited, New Delhi.
- Kumar, S., Parimal Sarkar, J., & Bonnerjee, S. (2014). Impact of banking penetration on economic growth: A state wise comparative study. Business Perspectives and Research, 2(2), 47-64.
- Santosh, B. P., Hidayatulla, K. P., & Manisha, S. T. (2013). Emergence of E-banking in Rural Area. ASM’s International E-Journal of ongoing Research in Management and IT, 8(13), 11-22.
- Sharma, N. (2012). An empirical study of rural customers satisfaction from e-banking in India. Journal of Internet Banking and Commerce, 17(3), 1-17.
- Selvakumar, M., Mohammed Abubakkar Siddique, R., & Sathyalakshmi, V. (2017). Analysis of sources and level of banking penetration: Application of factor and discriminant analysis. ICTACT. Journal on Management Studies - An International Publication of ICT Academy, 3(3), 567-575.
- Yang, J., Whitefield, M., & Bhanot, R. (2005). E-banking in rural area - Recent trend and development: A case study. Communications of the IIMA, 5(4), 63-72.
- Gupta, S. P. (2014). Statistical methods. Sultan and Sons Publishers, New Delhi.
- Selvakumar, M., Mohammed Abubakkar Siddique, R., & Sathyalakshmi, V. (2017). The level of penetration of banking products and services in the rural areas of Sivakasi: A study of customer perception. The IUP Journal of Bank Management, 16(2), 29-52.
Abstract Views: 312
PDF Views: 0