Effects of Cash Conversion Cycle on Cash Management - A Study on IT Sector

This paper is made with an attempt to analyze the Cash Conversion Cycle and its effect on Cash Management of some well known IT companies (Philips, Asian Electronics Ltd., Wipro, CMC and Videocon) in India. The secondary data for analysis are retrieved from Capitaline database for ten years period from 2002-2011.Cash Conversion Cycle is an important concept. of Working Capital Management. The term CCC is used as a comprehensive measure of working capital because it considers the time gap between expenditure for the purchases of raw- materials and collection from sale of finished goods. So firm’s short term assets and liabilities in a daily management play an important role in the success of the firm.